Training on AI in Marketing: Personalization and Customer Insights
Apply AI for personalization, customer insights, and campaign optimization. AI for segmentation, predictive analytics, and marketing performance.
Next intake
20 Jul 2026 · Nakuru
Duration
5 days
Live instruction
Delivery
Physical + Virtual
Cohort based
Level
Foundation
Working professionals
Certification
NITA reimbursable
For Kenyan cohorts
Language
English
All materials
About this programme
This course equips marketing professionals with AI skills to enhance personalization, gain deeper customer insights, and optimize marketing campaigns. Participants will learn to apply AI for customer segmentation, predictive analytics, campaign optimization, and customer journey mapping.
Who Should Attend:
- Marketing managers and directors
- Digital marketing and analytics leads
- Customer experience and insights teams
- Brand managers and product marketers
- Campaign and performance marketing professionals
What you'll walk away with
- To equip marketing professionals with AI skills
- To enable AI-driven personalization and insights
- To provide tools for optimizing marketing campaigns
- To build capability for data-driven marketing transformation
What we cover, module by module
Module 1: Introduction to AI in Marketing
- Understanding AI's role in marketing
- AI applications across marketing functions
- Key AI tools and platforms for marketing
- Ethical considerations in AI marketing
- Building an AI strategy for marketing
- Case Study: Analyzing AI applications in marketing
Module 2: AI for Customer Insights and Segmentation
- AI-powered customer segmentation
- Predictive analytics for customer behavior
- Sentiment analysis and social listening
- Customer lifetime value prediction
- Integrating insights into marketing strategy
- Case Study: Segmenting customers with AI
Module 3: AI for Personalization and Customer Experience
- Personalization engines and recommendation systems
- AI-driven content personalization
- Dynamic pricing and offer optimization
- Customer journey mapping with AI
- Measuring personalization effectiveness
- Case Study: Implementing AI personalization
Module 4: AI for Campaign Optimization
- AI for audience targeting and ad optimization
- Predictive modeling for campaign performance
- A/B testing and experimentation with AI
- Budget optimization and allocation
- Real-time campaign adjustments
- Case Study: Optimizing a marketing campaign with AI
Module 5: AI for Marketing Analytics and Measurement
- Marketing mix modeling and attribution
- Customer acquisition cost and ROI analysis
- Predictive analytics for marketing performance
- Dashboarding and reporting with AI
- Communicating marketing insights
- Case Study: Building a marketing analytics dashboard
Where the change lands
Organizational Impacts:
- Enhanced customer personalization and engagement
- Improved marketing ROI and campaign performance
- Deeper customer insights and segmentation
- Stronger alignment of marketing with customer needs
Individual Impacts:
- Ability to apply AI to marketing functions
- Skills in AI-powered customer segmentation and targeting
- Knowledge of predictive analytics for marketing
- Expertise in optimizing campaigns with AI
Dates and locations
Upcoming intakes
Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.
| City | Starts | Ends | Delivery | Book |
|---|---|---|---|---|
NakuruNext | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kigali | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Accra | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kisumu | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Johannesburg | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Dakar | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
- NakuruNext
20 Jul → 24 Jul·In-Person
Book this intake - Kigali
20 Jul → 24 Jul·In-Person
Book this intake - Accra
20 Jul → 24 Jul·In-Person
Book this intake - Kisumu
27 Jul → 31 Jul·In-Person
Book this intake - Johannesburg
27 Jul → 31 Jul·In-Person
Book this intake - Dakar
27 Jul → 31 Jul·In-Person
Book this intake
Common questions.
Still not sure? Send us a note and a facilitator will get back to you within a business day.
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Course finder
Find the right course for you
Prefer to talk it through? Send us an enquiry and a facilitator will scope a fit within a business day.
For corporate teams
Training 10+ professionals?
We deliver Training on AI in Marketing: Personalization and Customer Insights in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.