Training on Content Marketing & Editorial Strategy
Learn how to create engaging content, develop editorial strategies, and optimize marketing campaigns for business growth.
Next intake
20 Jul 2026 · Nakuru
Duration
5 days
Live instruction
Delivery
Physical + Virtual
Cohort based
Level
Foundation
Working professionals
Certification
NITA reimbursable
For Kenyan cohorts
Language
English
All materials
About this programme
This practical course is designed to equip marketing and communication professionals with the knowledge and skills to develop effective content marketing and editorial strategies that drive audience engagement, strengthen brand visibility, and support business growth. The course covers content planning, audience analysis, storytelling, editorial calendars, SEO fundamentals, content distribution, and performance measurement. Through practical workshops, case studies, and real-world applications, participants will learn how to create, manage, and optimize high-quality content that delivers measurable marketing results across digital and traditional channels.
Who Should Attend:
- Marketing professionals
- Content marketing specialists
- Communications and PR professionals
- Digital marketing managers
- Brand managers
- Social media managers
- Corporate communications teams
- Entrepreneurs and business owners
What you'll walk away with
By the end of the training, participants will be able to:
- Understand the principles of content marketing and editorial strategy.
- Develop audience-focused content strategies and editorial plans.
- Create compelling content that aligns with business objectives.
- Apply SEO and content optimization techniques.
- Measure content performance using key marketing metrics.
- Develop integrated content marketing campaigns.
What we cover, module by module
Module 1: Foundations of Content Marketing
- Introduction to content marketing
- Content marketing strategy
- Audience research and buyer personas
- Case Study: High-performing content marketing campaigns
Module 2: Content Planning and Editorial Strategy
- Editorial planning and governance
- Content calendars and workflows
- Brand voice and messaging
- Practical: Developing an editorial calendar
Module 3: Content Creation and Storytelling
- Content writing best practices
- Storytelling for marketing
- Creating content for blogs, websites, email, and social media
- Practical: Developing a multi-channel content plan
Module 4: Content Distribution and Performance Optimization
- SEO fundamentals and content optimization
- Content promotion and distribution channels
- Marketing analytics and performance measurement
- Practical: Evaluating content performance metrics
Module 5: Content Governance and Campaign Management
- Managing content teams and workflows
- Content governance and quality assurance
- Campaign planning and continuous improvement
- Practical: Developing a comprehensive content marketing strategy
Where the change lands
Individual Impact
- Enhanced skills in content strategy, planning, and creation.
- Improved ability to develop engaging, audience-focused content.
- Strengthened expertise in content performance analysis and optimization.
Organizational Impact
- Improved brand visibility and audience engagement.
- Stronger marketing campaigns through strategic content planning.
- Increased lead generation and customer engagement.
- Enhanced consistency and effectiveness of organizational communications.
Dates and locations
Upcoming intakes
Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.
| City | Starts | Ends | Delivery | Book |
|---|---|---|---|---|
NakuruNext | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kigali | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Accra | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kisumu | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Johannesburg | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Dakar | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
- NakuruNext
20 Jul → 24 Jul·In-Person
Book this intake - Kigali
20 Jul → 24 Jul·In-Person
Book this intake - Accra
20 Jul → 24 Jul·In-Person
Book this intake - Kisumu
27 Jul → 31 Jul·In-Person
Book this intake - Johannesburg
27 Jul → 31 Jul·In-Person
Book this intake - Dakar
27 Jul → 31 Jul·In-Person
Book this intake
Common questions.
Still not sure? Send us a note and a facilitator will get back to you within a business day.
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Course finder
Find the right course for you
Prefer to talk it through? Send us an enquiry and a facilitator will scope a fit within a business day.
For corporate teams
Training 10+ professionals?
We deliver Training on Content Marketing & Editorial Strategy in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.