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NITA AccreditedIntermediatePhysical + Virtual5 daysDDDMC

Training on Data-Driven Decision Making

Master data-driven decision making. Learn to leverage data to make informed decisions, improve business performance, and gain a competitive edge.

Next intake

20 Jul 2026 · Nakuru

View all dates

Duration

5 days

Live instruction

Delivery

Physical + Virtual

Cohort based

Level

Intermediate

Working professionals

Certification

NITA reimbursable

For Kenyan cohorts

Language

English

All materials

Overview

About this programme

Data-Driven Decision Making is a comprehensive course designed to equip professionals with the skills and tools necessary to harness the power of data in making informed decisions. In today’s fast-paced business environment, data is a critical asset, and the ability to analyze, interpret, and utilize data effectively is essential for achieving strategic goals. This course covers the fundamentals of data analysis, key decision-making frameworks, and the integration of data-driven strategies into organizational processes. Participants will learn to turn raw data into actionable insights, driving efficiency, innovation, and competitive advantage in their organizations.

Course Duration

5 Days

Who Should Attend

  • Business managers and leaders
  • Data analysts and data scientists
  • Marketing and sales professionals
  • IT professionals
  • Anyone involved in strategic planning or decision-making processes
Learning outcomes

What you'll walk away with

By the end of this course, participants will be able to:

  • Understand the importance and impact of data-driven decision making in modern organizations.
  • Learn to collect, clean, and analyze data effectively.
  • Develop the ability to interpret data and extract actionable insights.
  • Gain proficiency in using data visualization tools to present findings clearly.
  • Apply data-driven frameworks to real-world decision-making scenarios.
Course modules

What we cover, module by module

Module 1: Foundations of Data-Driven Decision Making

  • Introduction to data and its types
  • The importance of data quality and integrity
  • Data collection and management strategies
  • Ethical considerations in data handling
  • Case Study: Using data to improve operational efficiency in an organization
  • Practical: Assess data quality and identify gaps in a sample dataset

Module 2: Data Exploration and Visualization

  • Descriptive statistics and data summarization
  • Data visualization techniques (charts, graphs, dashboards)
  • Storytelling with data: Effective communication of insights
  • Data exploration tools and software (e.g., Excel, Python, Tableau)
  • Case Study: Visualizing business performance to support decision-making
  • Practical: Create charts and dashboards to present key insights

Module 3: Data Analysis and Modeling

  • Data cleaning and preprocessing
  • Exploratory data analysis (EDA)
  • Statistical analysis techniques (hypothesis testing, correlation, regression)
  • Predictive modeling and machine learning basics
  • Case Study: Analyzing customer data to predict trends and behavior
  • Practical: Perform EDA and build a basic predictive model

Module 4: Data-Driven Decision Making Frameworks

  • Decision-making process and frameworks (e.g., SWOT, AHP, BCG Matrix)
  • Data-driven problem-solving methodologies
  • Integrating data into strategic planning
  • Performance measurement and key performance indicators (KPIs)
  • Case Study: Applying data-driven frameworks to solve a business challenge
  • Practical: Use a decision-making framework to analyze a real scenario

Module 5: Implementing a Data-Driven Culture

  • Building a data-driven organization
  • Change management and overcoming resistance
  • Data literacy and training initiatives
  • Data governance and security
  • Case Study: Transforming an organization into a data-driven enterprise
  • Practical: Develop a roadmap for implementing a data-driven culture
Impact

Where the change lands

Organizational Impact

  • Enhance strategic decision-making through proactive, evidence-based planning.

  • Increase operational efficiency by reducing wasted resources and fostering continuous improvement.

  • Empower employees with data literacy to uncover opportunities and strengthen competitive advantage.

Personal Impact

  • Gain essential, in-demand skills for modern leadership roles.

  • Progress toward senior management, leadership, or executive positions.

  • Contribute to organizational success with confidence in data-driven decision-making.

Dates and locations

Upcoming intakes

Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.

Full calendar
FAQs

Common questions.

Still not sure? Send us a note and a facilitator will get back to you within a business day.

The goal is to equip you with the skills and mindset to use data, rather than intuition alone, to make more effective, confident, and strategic business decisions.

Course finder

Find the right course for you

Prefer to talk it through? Send us an enquiry and a facilitator will scope a fit within a business day.

For corporate teams

Training 10+ professionals?

We deliver Training on Data-Driven Decision Making in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.