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NITA AccreditedIntermediatePhysical + Virtual5 daysTOHC275

Training on High-Impact Consultative Selling Skills

Boost sales success with consultative selling techniques and value-driven client engagement.

Next intake

20 Jul 2026 · Nakuru

View all dates

Duration

5 days

Live instruction

Delivery

Physical + Virtual

Cohort based

Level

Intermediate

Working professionals

Certification

NITA reimbursable

For Kenyan cohorts

Language

English

All materials

Overview

About this programme

Modern sales success depends on understanding client needs and delivering tailored solutions rather than pushing products. Consultative selling focuses on building trust, uncovering pain points, and positioning value to drive long-term relationships.

This training equips participants with high-impact consultative selling skills to engage clients effectively, ask the right questions, and provide solutions that align with customer goals leading to increased conversions and customer loyalty.

Duration

5 Days 

Who Should Attend

  • Sales professionals and account managers
  • Business development executives
  • Customer relationship managers
  • Consultants and service providers
Learning outcomes

What you'll walk away with

By the end of the course, participants will be able to:

  • Apply consultative selling techniques
  • Identify customer needs and pain points
  • Build trust and long-term client relationships
  • Present tailored solutions effectively
  • Improve sales conversion rates
Course modules

What we cover, module by module

Module 1: Foundations of Consultative Selling

  • Principles of consultative sales
  • Understanding buyer behavior
  • Building trust and credibility
  • Exercise: Customer needs analysis

Module 2: Effective Questioning & Listening Skills

  • Asking impactful questions
  • Active listening techniques
  • Identifying hidden needs
  • Role Play: Client discovery sessions

Module 3: Solution Selling & Value Proposition

  • Aligning solutions to client needs
  • Crafting compelling value propositions
  • Differentiating from competitors
  • Workshop: Solution mapping

Module 4: Handling Objections & Influencing Decisions

  • Managing resistance and concerns
  • Influencing and persuasion techniques
  • Building confidence in clients
  • Case Study: Objection handling

Module 5: Closing & Relationship Management

  • Closing consultatively
  • Building long-term partnerships
  • Account growth strategies
  • Simulation: End-to-end sales process
Impact

Where the change lands

Individual Impact

  • Stronger client engagement skills
  • Improved problem-solving and communication
  • Higher sales success rates

Organizational Impact

  • Increased customer retention
  • Higher-value deals and revenue growth
  • Enhanced brand trust and loyalty

Dates and locations

Upcoming intakes

Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.

Full calendar
FAQs

Common questions.

Still not sure? Send us a note and a facilitator will get back to you within a business day.

Consultative selling is a sales approach focused on understanding customer needs and offering tailored solutions rather than pushing products.

Course finder

Find the right course for you

Prefer to talk it through? Send us an enquiry and a facilitator will scope a fit within a business day.

For corporate teams

Training 10+ professionals?

We deliver Training on High-Impact Consultative Selling Skills in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.