Training on Influencer & Partnership Marketing
Develop practical skills in influencer marketing, strategic partnerships, campaign planning, and brand growth.
Next intake
20 Jul 2026 · Nakuru
Duration
5 days
Live instruction
Delivery
Physical + Virtual
Cohort based
Level
Intermediate
Working professionals
Certification
NITA reimbursable
For Kenyan cohorts
Language
English
All materials
About this programme
This practical course is designed to equip marketing professionals with the knowledge and skills to develop and manage successful influencer and partnership marketing strategies that enhance brand visibility, audience engagement, and business growth. The course covers influencer identification and evaluation, partnership development, campaign planning, contract management, content collaboration, performance measurement, and return on investment (ROI). Through practical workshops, case studies, and real-world applications, participants will learn how to build authentic partnerships, execute impactful campaigns, and maximize the value of strategic collaborations.
Who Should Attend:
- Marketing managers
- Brand managers
- Digital marketing professionals
- Communications and PR specialists
- Social media managers
- Business development professionals
- Partnership and alliance managers
- Entrepreneurs and business owners
What you'll walk away with
By the end of the training, participants will be able to:
- Understand the principles of influencer and partnership marketing.
- Identify and evaluate suitable influencers and strategic partners.
- Develop and manage influencer marketing campaigns.
- Negotiate and manage partnership agreements.
- Measure campaign performance and return on investment (ROI).
- Build long-term partnerships that support business growth.
What we cover, module by module
Module 1: Foundations of Influencer & Partnership Marketing
- Introduction to influencer marketing
- Partnership marketing strategies
- Influencer categories and selection criteria
- Case Study: Successful influencer marketing campaigns
Module 2: Influencer Identification and Campaign Planning
- Audience analysis and influencer evaluation
- Campaign objectives and planning
- Budgeting and resource allocation
- Practical: Developing an influencer campaign strategy
Module 3: Partnership Development and Collaboration
- Building strategic partnerships
- Contract negotiation and relationship management
- Content collaboration and co-branding
- Practical: Designing a partnership engagement plan
Module 4: Campaign Execution and Performance Measurement
- Managing influencer campaigns
- Performance metrics and ROI analysis
- Compliance, ethics, and disclosure requirements
- Case Study: Measuring campaign success
Module 5: Scaling Partnerships and Long-Term Growth
- Partnership portfolio management
- Brand advocacy and community building
- Continuous improvement strategies
- Practical: Developing an influencer and partnership marketing roadmap
Where the change lands
Individual Impact
- Enhanced expertise in influencer and partnership marketing.
- Improved skills in campaign planning, partnership management, and performance analysis.
- Strengthened ability to build authentic collaborations that deliver business value.
Organizational Impact
- Increased brand awareness and audience engagement.
- Stronger strategic partnerships and brand advocacy.
- Improved marketing ROI through effective influencer collaborations.
- Enhanced market reach and sustainable business growth.
Dates and locations
Upcoming intakes
Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.
| City | Starts | Ends | Delivery | Book |
|---|---|---|---|---|
NakuruNext | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kigali | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Accra | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kisumu | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Johannesburg | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Dakar | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
- NakuruNext
20 Jul → 24 Jul·In-Person
Book this intake - Kigali
20 Jul → 24 Jul·In-Person
Book this intake - Accra
20 Jul → 24 Jul·In-Person
Book this intake - Kisumu
27 Jul → 31 Jul·In-Person
Book this intake - Johannesburg
27 Jul → 31 Jul·In-Person
Book this intake - Dakar
27 Jul → 31 Jul·In-Person
Book this intake
Common questions.
Still not sure? Send us a note and a facilitator will get back to you within a business day.
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Course finder
Find the right course for you
Prefer to talk it through? Send us an enquiry and a facilitator will scope a fit within a business day.
For corporate teams
Training 10+ professionals?
We deliver Training on Influencer & Partnership Marketing in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.