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Ideal Workplace Solutions
NITA AccreditedIntermediatePhysical + Virtual10 daysTOMG581

Training on Mastering Google Analytics and Looker Studio for Advanced Business Intelligence

Master Google Analytics and Looker Studio to transform data into insights and drive business growth.

Next intake

20 Jul 2026 · Nakuru

View all dates

Duration

10 days

Live instruction

Delivery

Physical + Virtual

Cohort based

Level

Intermediate

Working professionals

Certification

NITA reimbursable

For Kenyan cohorts

Language

English

All materials

Overview

About this programme

This practical training equips participants with the skills to collect, analyze, visualize, and communicate data effectively using Google Analytics and Looker Studio. The course focuses on transforming raw data into actionable insights that support business performance monitoring, customer behavior analysis, and strategic decision making.

Participants will learn how to track key performance indicators, create interactive dashboards, generate meaningful reports, and automate data visualization processes. Through hands on exercises, case studies, and real world applications, the training enables professionals to strengthen their data analytics and business intelligence capabilities while improving reporting efficiency and organizational performance.

Duration

10 Days

Who Should Attend

  • Business intelligence professionals and data analysts

  • Marketing and digital strategy managers

  • Web and app analytics specialists

  • Project and program managers involved in performance tracking

  • Decision-makers seeking data-driven insights

Learning outcomes

What you'll walk away with

By the end of the course, participants will be able to:

  • Set up and configure Google Analytics for websites and apps.

  • Track key business metrics and user behavior effectively.

  • Integrate and visualize multiple data sources using Looker Studio.

  • Create and automate advanced dashboards and performance reports.

  • Apply analytics-driven insights to optimize marketing and business outcomes.

Course modules

What we cover, module by module

Module 1: Introduction to Business Intelligence and Google Analytics

  • Overview of business intelligence concepts and tools

  • Understanding the Google Analytics ecosystem and Looker Studio architecture

  • Setting up Google Analytics accounts, properties, and data streams

  • Case Study: Developing a BI framework for digital performance tracking

Module 2: Configuring Data Collection and Tag Management

  • Introduction to Google Tag Manager and event tracking

  • Setting goals, conversions, and custom dimensions

  • Ensuring data accuracy and validation techniques

  • Case Study: Implementing a tag strategy for e-commerce user tracking

Module 3: Advanced Data Analysis and Segmentation in Google Analytics

  • Applying filters, segments, and audiences for detailed insights

  • Using behavioral flow, attribution models, and custom reports

  • Understanding real-time analytics and predictive trends

  • Case Study: Analyzing customer journey and engagement for campaign refinement

Module 4: Integrating Data Sources for Business Intelligence

  • Connecting Google Ads, Search Console, and social media platforms

  • Importing and merging datasets from external sources (e.g., CSV, BigQuery)

  • Building unified data pipelines for business intelligence dashboards

  • Case Study: Combining cross-platform data to measure campaign ROI

Module 5: Fundamentals of Looker Studio Dashboard Design

  • Introduction to Looker Studio interface and visualization components

  • Designing interactive dashboards using charts, tables, and filters

  • Applying visual best practices and storytelling with data

  • Case Study: Creating a marketing performance dashboard for stakeholders

Module 6: Advanced Visualization and Automation in Looker Studio

  • Building dynamic dashboards with calculated fields and parameters

  • Embedding interactive visualizations and report scheduling

  • Automating workflows and data refreshes

  • Case Study: Designing an automated executive performance dashboard

Module 7: Data Interpretation and Insight Communication

  • Transforming analytics data into actionable business insights

  • Communicating insights to stakeholders with clarity and precision

  • Developing presentation-ready visualization reports

  • Case Study: Presenting insights for management decision-making

Module 8: Predictive and Comparative Analytics with Google Tools

  • Forecasting trends using time series and comparative analysis

  • Integrating Looker Studio with Google Sheets and AI tools

  • Using cohort and retention analysis for deeper insights

  • Case Study: Predicting sales performance based on past campaign data

Module 9: Data Governance, Privacy, and Compliance

  • Understanding GDPR, data privacy, and user consent in analytics

  • Managing access control, roles, and data sharing policies

  • Ethical considerations in analytics reporting

  • Case Study: Designing a compliance-compliant analytics framework

Module 10: Capstone Project and Strategic Dashboard Development

  • Building a complete analytics-to-dashboard solution

  • Integrating multiple datasets for cross-functional insights

  • Presenting findings and optimization recommendations

  • Case Study: Creating a business performance intelligence dashboard for a real scenario

Impact

Where the change lands

Organizational Impact

  • Improved business insights through integrated analytics and visualization

  • Enhanced marketing and operational decisions based on real-time data

  • Streamlined reporting processes using automated dashboards

Individual Impact

  • Strong command of Google Analytics and Looker Studio for advanced analysis

  • Ability to design and share professional, interactive business dashboards

  • Confidence in interpreting key performance metrics to guide strategic actions

Dates and locations

Upcoming intakes

Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.

Full calendar
FAQs

Common questions.

Still not sure? Send us a note and a facilitator will get back to you within a business day.

No, the course starts from fundamentals and advances to expert-level skills.

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Course finder

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Prefer to talk it through? Send us an enquiry and a facilitator will scope a fit within a business day.

For corporate teams

Training 10+ professionals?

We deliver Training on Mastering Google Analytics and Looker Studio for Advanced Business Intelligence in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.

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