Training on Product Knowledge
Master product knowledge and become a product expert. Learn to understand product features, benefits, and applications to effectively communicate with customers and drive sales.
Next intake
20 Jul 2026 · Nakuru
Duration
5 days
Live instruction
Delivery
Physical + Virtual
Cohort based
Level
Intermediate
Working professionals
Certification
NITA reimbursable
For Kenyan cohorts
Language
English
All materials
About this programme
Product Knowledge course is ideal for professionals working in sales, marketing, customer service, and product management roles. Through practical sessions, case studies, and interactive learning, participants will gain an in-depth understanding of the product, enhancing their ability to communicate value to customers, tailor solutions to client needs, and drive business growth. This course covers essential aspects of product features, benefits, applications, and comparisons with competing products. Through this training, participants will become well-versed in their product portfolio, enabling them to improve customer interactions and drive better sales performance.
Duration
5 Days
Who Should Attend?
- Sales professionals aiming to improve product presentation and closing rates.
- Marketing teams responsible for crafting product campaigns.
- Customer service representatives seeking to provide accurate product support.
- Product managers and business development teams.
- New employees needing a solid product foundation.
- Retail staff, resellers, and distribution partners.
What you'll walk away with
By the end of this course, participants will:
- Understand all key aspects of the product, including features, specifications, and differentiators.
- Confidently present and demonstrate the product to prospective clients or stakeholders.
- Tailor product benefits to meet specific customer needs, highlighting value propositions.
- Identify customer pain points and provide product-based solutions.
- Handle customer objections and inquiries effectively with in-depth product knowledge.
- Collaborate with other teams (marketing, support) to align on product strategy.
- Provide high-quality, informed customer support that increases satisfaction and retention.
What we cover, module by module
Module 1: Product Fundamentals
- Overview of the product: history, development, and mission
- Key features and functionality
- Understanding product specifications and variations
- Case Study: How a product evolution improved market adoption and customer satisfaction
- Practical: Break down a product into features, benefits, and specifications for different customer types
Module 2: Customer Profiling and Product Value
- Identifying the target audience and customer segmentation
- Understanding customer needs and pain points
- Communicating product benefits in line with customer values
- Case Study: Using customer segmentation to increase product sales in a competitive market
- Practical: Develop customer profiles and map product value to each segment
Module 3: Product Demonstration and Presentation Skills
- Effective product demonstrations (live and virtual)
- Structuring product presentations
- Handling customer inquiries and objections
- Case Study: Successful product launch presentation and its impact on sales performance
- Practical: Prepare and deliver a mock product presentation with Q&A handling
Module 4: Competitive Analysis and Product Positioning
- Conducting competitor analysis and identifying differentiators
- Positioning the product in the market
- Strategic selling points and product narratives
- Case Study: Positioning a product to outperform competitors in a saturated market
- Practical: Conduct a competitor analysis and develop a positioning strategy
Module 5: Practical Application and Strategy Development
- Cross-selling and upselling strategies based on product knowledge
- Developing personalized product solutions for customers
- Best practices for post-sales product support and building customer loyalty
- Case Study: Increasing revenue through upselling and customer retention strategies
- Practical: Design a complete product sales and customer engagement strategy
Where the change lands
Organizational Impact
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Stronger product positioning in the market
-
Improved customer satisfaction and loyalty through accurate support
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Increased sales conversions and revenue growth
-
Consistent messaging across sales, marketing, and service teams
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Competitive advantage through better product knowledge application
Individual Impact
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Enhanced confidence in presenting and explaining products
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Ability to tailor solutions to meet diverse client needs
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Improved communication and customer interaction skills
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Stronger credibility and trust with customers
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Increased effectiveness in driving sales and business results
Dates and locations
Upcoming intakes
Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.
| City | Starts | Ends | Delivery | Book |
|---|---|---|---|---|
NakuruNext | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kigali | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Accra | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kisumu | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Johannesburg | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Dakar | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
- NakuruNext
20 Jul → 24 Jul·In-Person
Book this intake - Kigali
20 Jul → 24 Jul·In-Person
Book this intake - Accra
20 Jul → 24 Jul·In-Person
Book this intake - Kisumu
27 Jul → 31 Jul·In-Person
Book this intake - Johannesburg
27 Jul → 31 Jul·In-Person
Book this intake - Dakar
27 Jul → 31 Jul·In-Person
Book this intake
Common questions.
Still not sure? Send us a note and a facilitator will get back to you within a business day.
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Course finder
Find the right course for you
Prefer to talk it through? Send us an enquiry and a facilitator will scope a fit within a business day.
For corporate teams
Training 10+ professionals?
We deliver Training on Product Knowledge in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.