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NITA AccreditedAdvancedPhysical + Virtual5 daysTOQR589

Training on Qualitative Research Methods for Evaluation

Master qualitative research methods to design, conduct, and analyze evaluations that capture rich insights for decision-making.

Next intake

20 Jul 2026 · Nakuru

View all dates

Duration

5 days

Live instruction

Delivery

Physical + Virtual

Cohort based

Level

Advanced

Working professionals

Certification

NITA reimbursable

For Kenyan cohorts

Language

English

All materials

Overview

About this programme

Qualitative research plays a vital role in evaluation by providing deep insights into people’s experiences, behaviors, and perceptions. This training equips participants with practical skills and knowledge to design, conduct, analyze, and report qualitative research for effective program and project evaluation. Participants will learn to use qualitative data collection tools such as interviews, focus group discussions, observations, and document reviews. The course emphasizes rigorous approaches to analysis, ethical considerations, and the integration of qualitative evidence into decision-making and reporting.

Duration

5 Days

Who Should Attend

  • Monitoring, Evaluation, Accountability, and Learning (MEAL) professionals

  • Program managers and project officers

  • Researchers and academics in development fields

  • Consultants and evaluators

  • Policy analysts and donor representatives interested in evidence-based evaluation

Learning outcomes

What you'll walk away with

By the end of the training, participants will be able to:

  • Understand the role and value of qualitative research in evaluation.

  • Design qualitative research plans and sampling strategies.

  • Apply different data collection techniques including interviews, focus groups, and observations.

  • Conduct coding, thematic analysis, and interpretation of qualitative data.

  • Integrate qualitative findings into evaluation reports and recommendations.

Course modules

What we cover, module by module

Module 1: Introduction to Qualitative Research in Evaluation

  • The role of qualitative research in evaluation

  • Key differences between qualitative and quantitative approaches

  • Ethical considerations in qualitative studies

  • Case study: Using qualitative data to evaluate community development initiatives

Module 2: Designing Qualitative Research

  • Developing qualitative research questions

  • Sampling strategies and participant selection

  • Tools for data collection: interview guides, focus group protocols

  • Case study: Designing a qualitative study for education program evaluation

Module 3: Data Collection Methods

  • Conducting effective interviews and focus group discussions

  • Observation techniques in evaluation contexts

  • Document and media reviews as sources of data

  • Case study: Using focus groups to assess health service delivery

Module 4: Data Management and Analysis

  • Organizing and coding qualitative data

  • Thematic and content analysis approaches

  • Using software tools (NVivo, Atlas.ti, or manual coding)

  • Case study: Thematic analysis in gender-based program evaluation

Module 5: Reporting and Integrating Findings

  • Writing qualitative evaluation reports

  • Triangulating qualitative and quantitative data

  • Communicating findings to different stakeholders

  • Case study: Reporting qualitative insights in humanitarian response evaluations

Impact

Where the change lands

Organisation Impact

  • Strengthened evaluation capacity through richer, contextualized insights

  • Enhanced program design and adaptation using qualitative findings

  • Improved stakeholder engagement by incorporating voices of beneficiaries

  • More comprehensive reporting to donors and partners

  • Greater ability to triangulate and validate quantitative data with qualitative evidence


Individual Impact

  • Practical skills in designing and conducting qualitative research

  • Improved knowledge of qualitative data collection tools and techniques

  • Ability to analyze qualitative data systematically and rigorously

  • Strengthened capacity to write evaluation reports with qualitative insights

  • Career advancement through enhanced research and evaluation expertise

Dates and locations

Upcoming intakes

Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.

Full calendar
FAQs

Common questions.

Still not sure? Send us a note and a facilitator will get back to you within a business day.

No, the course is suitable for both beginners and experienced practitioners.

Course finder

Find the right course for you

Prefer to talk it through? Send us an enquiry and a facilitator will scope a fit within a business day.

For corporate teams

Training 10+ professionals?

We deliver Training on Qualitative Research Methods for Evaluation in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.