Training on Sales Readiness & Performance Enablement
Learn effective sales strategies, negotiation techniques, and CRM practices to improve sales performance and customer relationships.
Next intake
20 Jul 2026 · Nakuru
Duration
5 days
Live instruction
Delivery
Physical + Virtual
Cohort based
Level
Foundation
Working professionals
Certification
NITA reimbursable
For Kenyan cohorts
Language
English
All materials
About this programme
This practical course is designed to equip sales professionals with the knowledge, skills, and confidence required to excel in today's competitive sales environment. The course covers the fundamentals of the sales process, customer engagement, consultative selling, product knowledge, sales communication, CRM utilization, pipeline management, and performance improvement. Through interactive workshops, role plays, case studies, and real-world sales scenarios, participants will develop the competencies needed to accelerate productivity, build lasting customer relationships, and consistently achieve sales targets.
Who Should Attend
- New and aspiring sales professionals
- Sales executives and representatives
- Business development officers
- Account managers
- Sales supervisors and team leaders
- Customer relationship managers
- Marketing and sales support professionals
- Entrepreneurs and business owners
What you'll walk away with
By the end of the training, participants will be able to:
- Understand the end-to-end sales process and best practices.
- Apply consultative selling techniques to engage customers effectively.
- Strengthen communication, negotiation, and relationship-building skills.
- Utilize CRM tools to manage leads, opportunities, and customer interactions.
- Improve sales planning, pipeline management, and performance tracking.
- Develop strategies for achieving and exceeding sales targets.
What we cover, module by module
Module 1: Sales Fundamentals and Customer Engagement
- The modern sales process
- Understanding customer needs and buying behavior
- Value-based and consultative selling
- Case Study: Building successful customer relationships
Module 2: Sales Communication and Product Positioning
- Effective sales communication
- Presenting products and services with confidence
- Handling customer questions and objections
- Practical: Delivering persuasive sales presentations
Module 3: Negotiation and Closing Techniques
- Negotiation strategies
- Managing objections professionally
- Closing sales with confidence
- Practical: Sales role-play and negotiation exercises
Module 4: CRM and Sales Performance Management
- Customer Relationship Management (CRM) fundamentals
- Managing sales pipelines and opportunities
- Sales forecasting and performance metrics
- Practical: Using CRM to improve sales productivity
Module 5: Personal Effectiveness and Sales Action Planning
- Time and territory management
- Building resilience and maintaining motivation
- Developing personal sales improvement plans
- Practical: Creating an individual sales performance action plan
Where the change lands
Individual Impact
- Enhanced sales, communication, and negotiation skills.
- Improved confidence in managing customer interactions and closing sales.
- Strengthened ability to achieve sales targets through structured sales planning.
Organizational Impact
- Improved sales productivity and team performance.
- Increased customer acquisition, retention, and satisfaction.
- Enhanced sales pipeline management and revenue growth.
- Stronger customer-focused sales culture across the organization.
Dates and locations
Upcoming intakes
Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.
| City | Starts | Ends | Delivery | Book |
|---|---|---|---|---|
NakuruNext | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kigali | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Accra | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kisumu | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Johannesburg | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Dakar | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
- NakuruNext
20 Jul → 24 Jul·In-Person
Book this intake - Kigali
20 Jul → 24 Jul·In-Person
Book this intake - Accra
20 Jul → 24 Jul·In-Person
Book this intake - Kisumu
27 Jul → 31 Jul·In-Person
Book this intake - Johannesburg
27 Jul → 31 Jul·In-Person
Book this intake - Dakar
27 Jul → 31 Jul·In-Person
Book this intake
Common questions.
Still not sure? Send us a note and a facilitator will get back to you within a business day.
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Course finder
Find the right course for you
Prefer to talk it through? Send us an enquiry and a facilitator will scope a fit within a business day.
For corporate teams
Training 10+ professionals?
We deliver Training on Sales Readiness & Performance Enablement in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.