Training on Social Selling & LinkedIn Sales Strategy
Build practical skills in LinkedIn sales strategy, social selling, digital networking, and customer engagement for business growth.
Next intake
20 Jul 2026 · Nakuru
Duration
5 days
Live instruction
Delivery
Physical + Virtual
Cohort based
Level
Intermediate
Working professionals
Certification
NITA reimbursable
For Kenyan cohorts
Language
English
All materials
About this programme
This practical course is designed to equip sales and business development professionals with the knowledge and skills to leverage social selling and LinkedIn as strategic tools for lead generation, relationship building, and business growth. The course covers personal branding, LinkedIn profile optimization, social prospecting, content engagement, sales outreach, lead nurturing, and performance measurement. Through practical workshops, case studies, and hands-on exercises, participants will learn how to build credibility, connect with decision-makers, generate qualified leads, and convert online engagement into business opportunities.
Who Should Attend:
- Sales executives and representatives
- Business development professionals
- Key account managers
- Marketing and digital marketing professionals
- Customer relationship managers
- Entrepreneurs and business owners
- Recruitment and client acquisition professionals
- Sales and marketing consultants
What you'll walk away with
By the end of the training, participants will be able to:
- Understand the principles of social selling and digital relationship building.
- Optimize LinkedIn profiles to strengthen professional credibility.
- Apply LinkedIn tools and strategies for prospecting and lead generation.
- Develop engaging content to attract and nurture prospects.
- Execute personalized outreach and relationship-building strategies.
- Measure and improve social selling performance using key metrics.
What we cover, module by module
Module 1: Foundations of Social Selling
- Introduction to social selling
- Building a digital sales mindset
- Understanding the modern buyer's journey
- Case Study: Successful social selling strategies
Module 2: LinkedIn Profile Optimization
- Creating a professional LinkedIn profile
- Personal branding for sales professionals
- Optimizing profiles for visibility and credibility
- Practical: Enhancing LinkedIn profiles
Module 3: Prospecting and Lead Generation
- Identifying target audiences
- LinkedIn search and networking techniques
- Building prospect lists and engagement strategies
- Practical: Developing a LinkedIn prospecting plan
Module 4: Content Strategy and Sales Engagement
- Creating value-driven content
- Thought leadership and relationship building
- Personalized outreach and follow-up techniques
- Practical: Designing a LinkedIn content and outreach campaign
Module 5: Measuring Success and Scaling Social Selling
- Social selling metrics and KPIs
- Lead nurturing and pipeline management
- Continuous improvement strategies
- Practical: Developing a social selling action plan
Where the change lands
Individual Impact
- Enhanced skills in social selling and digital networking.
- Improved ability to generate and nurture high-quality leads.
- Strengthened personal branding and online sales effectiveness.
Organizational Impact
- Increased lead generation and customer acquisition.
- Improved sales pipeline development through digital engagement.
- Stronger customer relationships and brand visibility.
- Enhanced sales productivity using LinkedIn and social selling strategies.
Dates and locations
Upcoming intakes
Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.
| City | Starts | Ends | Delivery | Book |
|---|---|---|---|---|
NakuruNext | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kigali | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Accra | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kisumu | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Johannesburg | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Dakar | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
- NakuruNext
20 Jul → 24 Jul·In-Person
Book this intake - Kigali
20 Jul → 24 Jul·In-Person
Book this intake - Accra
20 Jul → 24 Jul·In-Person
Book this intake - Kisumu
27 Jul → 31 Jul·In-Person
Book this intake - Johannesburg
27 Jul → 31 Jul·In-Person
Book this intake - Dakar
27 Jul → 31 Jul·In-Person
Book this intake
Common questions.
Still not sure? Send us a note and a facilitator will get back to you within a business day.
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Course finder
Find the right course for you
Prefer to talk it through? Send us an enquiry and a facilitator will scope a fit within a business day.
For corporate teams
Training 10+ professionals?
We deliver Training on Social Selling & LinkedIn Sales Strategy in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.