Training on Advocacy & Policy Communication Skills
Master advocacy & policy communication. Learn lobbying, coalition building, stakeholder engagement & persuasive messaging.
Next intake
20 Jul 2026 · Nakuru
Duration
5 days
Live instruction
Delivery
Physical + Virtual
Cohort based
Level
Intermediate
Working professionals
Certification
NITA reimbursable
For Kenyan cohorts
Language
English
All materials
About this programme
Advocacy requires more than passion, it requires the ability to communicate policies and influence decision-makers effectively. This course trains participants to design advocacy strategies, craft policy messages, and engage stakeholders to drive meaningful change.
Participants will practice framing issues, lobbying techniques, coalition building, and communicating with government, NGOs, and the public. By the end, they’ll be able to deliver persuasive messages that advance both organizational and social goals.
Duration
5 days
Who Should Attend
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NGO & civil society staff
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Government communication officers
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Advocacy & policy managers
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PR officers supporting campaigns
What you'll walk away with
By the end of this course, participants will:
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Develop effective advocacy strategies
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Communicate policy positions clearly
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Build coalitions and mobilize stakeholders
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Influence decision-makers with evidence-based messaging
What we cover, module by module
Module 1: Foundations of Advocacy Communication
- Understanding advocacy and its role in driving social and policy change
- Distinguishing advocacy, lobbying, and public relations
- Core elements of effective advocacy campaigns
- Principles of influence, persuasion, and public engagement
- Overview of successful global advocacy movements and lessons learned
- Case Study: Analysis of a major global advocacy movement and its impact
Module 2: Policy Messaging and Strategic Framing
- Translating complex policy issues into clear, compelling messages
- Framing issues to influence perception and decision-making
- Writing effective policy briefs and position papers
- Simplifying technical information for diverse audiences
- Ensuring clarity, consistency, and impact in advocacy communication
- Case Study: Analysis of effective policy messaging in real advocacy campaigns
- Practical: Develop a one-page advocacy brief for a selected issue
Module 3: Stakeholder Mapping and Engagement Strategies
- Identifying key stakeholders, influencers, and decision-makers
- Building effective coalitions, alliances, and partnerships
- Engaging communities and grassroots movements
- Mapping stakeholder influence and communication priorities
- Strategies for sustained engagement and collaboration
- Case Study: Stakeholder engagement in a successful advocacy initiative
- Practical: Develop a stakeholder map for an advocacy campaign
Module 4: Advocacy Tools, Channels, and Campaign Tactics
- Media advocacy and strategic press engagement
- Lobbying techniques and influencing decision-makers
- Leveraging social media for advocacy impact
- Designing integrated advocacy campaigns across platforms
- Selecting the right tools for different advocacy goals
- Case Study: Analysis of a high impact multi channel advocacy campaign
- Practical: Design a mini advocacy campaign using selected tools and tactics
Module 5: Monitoring, Evaluation, and Learning in Advocacy
- Measuring advocacy effectiveness and influence
- Defining indicators for awareness, policy change, and engagement
- Tracking progress and documenting outcomes
- Learning from successes, failures, and adaptive strategies
- Improving future advocacy campaigns through evidence based insights
- Case Study: Evaluation of an NGO advocacy campaign and its outcomes
Where the change lands
Organizational Impact
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Stronger ability to shape public policy
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More impactful advocacy campaigns
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Enhanced reputation as a trusted voice
Personal Impact
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Confidence in advocacy communication
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Improved policy messaging skills
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Ability to influence diverse stakeholders
Dates and locations
Upcoming intakes
Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.
| City | Starts | Ends | Delivery | Book |
|---|---|---|---|---|
NakuruNext | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kigali | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Accra | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kisumu | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Johannesburg | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Dakar | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
- NakuruNext
20 Jul → 24 Jul·In-Person
Book this intake - Kigali
20 Jul → 24 Jul·In-Person
Book this intake - Accra
20 Jul → 24 Jul·In-Person
Book this intake - Kisumu
27 Jul → 31 Jul·In-Person
Book this intake - Johannesburg
27 Jul → 31 Jul·In-Person
Book this intake - Dakar
27 Jul → 31 Jul·In-Person
Book this intake
Common questions.
Still not sure? Send us a note and a facilitator will get back to you within a business day.
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Course finder
Find the right course for you
Prefer to talk it through? Send us an enquiry and a facilitator will scope a fit within a business day.
For corporate teams
Training 10+ professionals?
We deliver Training on Advocacy & Policy Communication Skills in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.