Training on Agribusiness Marketing & Export Strategies
Learn to develop marketing and export strategies for agribusinesses, including domestic and international market access, logistics, and growth planning.
Next intake
20 Jul 2026 · Dakar
Duration
5 days
Live instruction
Delivery
Physical + Virtual
Cohort based
Level
Intermediate
Working professionals
Certification
NITA reimbursable
For Kenyan cohorts
Language
English
All materials
About this programme
This course provides a strategic understanding of marketing principles, international trade, and export strategies for agribusinesses. Participants gain skills to develop market-driven approaches, expand into domestic and international markets, and enhance profitability through effective branding, distribution, and export planning.
Emphasis is placed on market research, customer segmentation, value proposition development, export regulations, and trade logistics. The course combines case studies, practical exercises, and hands-on guidance to equip participants with actionable strategies for scaling agribusiness ventures.
Duration
5 Days
Who Should Attend
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Agribusiness entrepreneurs and managers
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Marketing and sales professionals in agriculture
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Agricultural cooperatives and producer organizations
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Export managers and trade facilitators
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Agricultural development practitioners and NGOs
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Policy makers and trade officials
What you'll walk away with
By the end of the course, participants will be able to:
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Understand the principles and importance of agribusiness marketing
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Develop domestic and international marketing strategies
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Apply customer segmentation, pricing, and branding techniques
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Navigate export regulations, trade agreements, and logistics
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Identify new markets and commercial opportunities for agricultural products
What we cover, module by module
Module 1: Introduction to Agribusiness Marketing
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Principles of marketing for agribusiness
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Consumer behavior and market trends in agriculture
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Branding, positioning, and value propositions
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Case Study: Successful agribusiness marketing campaigns
Module 2: Market Research & Analysis
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Market research techniques and tools
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Domestic and international market assessment
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Customer segmentation and targeting strategies
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Practical Exercise: Conducting a market analysis for a selected product
Module 3: Export Readiness & Trade Regulations
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Export requirements, certifications, and quality standards
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Trade agreements, tariffs, and non-tariff barriers
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Risk management and compliance in exports
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Case Study: Export-ready agribusinesses navigating regulations
Module 4: Supply Chain & Logistics for Exports
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Export supply chain management
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Packaging, storage, and transportation considerations
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Logistics planning and documentation for international trade
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Practical Exercise: Mapping an export supply chain
Module 5: Agribusiness Export Strategies & Growth
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Developing export marketing plans
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Market entry strategies and partner identification
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Scaling agribusinesses through export and trade networks
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Capstone Activity: Develop a domestic or international market entry strategy for an agricultural product
Where the change lands
Personal Impact
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Strengthened knowledge of agribusiness marketing and export strategies
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Enhanced skills in market research, branding, and trade compliance
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Increased capacity to identify and leverage domestic and international market opportunities
Organizational Impact
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Improved market access and export readiness
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Enhanced competitiveness and profitability
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Better integration of marketing and operational strategies for sustainable growth
Dates and locations
Upcoming intakes
Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.
| City | Starts | Ends | Delivery | Book |
|---|---|---|---|---|
DakarNext | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Johannesburg | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Dar es Salaam | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Nakuru | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Pretoria | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Kisumu | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
- DakarNext
20 Jul → 24 Jul·In-Person
Book this intake - Johannesburg
20 Jul → 24 Jul·In-Person
Book this intake - Dar es Salaam
20 Jul → 24 Jul·In-Person
Book this intake - Nakuru
20 Jul → 24 Jul·In-Person
Book this intake - Pretoria
27 Jul → 31 Jul·In-Person
Book this intake - Kisumu
27 Jul → 31 Jul·In-Person
Book this intake
Common questions.
Still not sure? Send us a note and a facilitator will get back to you within a business day.
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Course finder
Find the right course for you
Prefer to talk it through? Send us an enquiry and a facilitator will scope a fit within a business day.
For corporate teams
Training 10+ professionals?
We deliver Training on Agribusiness Marketing & Export Strategies in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.