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Ideal Workplace Solutions
NITA AccreditedIntermediatePhysical + Virtual5 daysTOAM314

Training on Agricultural Marketing & Trade

Master agricultural marketing & trade. Learn branding, pricing, export trade & digital marketing for farm products.

Next intake

20 Jul 2026 · Nakuru

View all dates

Duration

5 days

Live instruction

Delivery

Physical + Virtual

Cohort based

Level

Intermediate

Working professionals

Certification

NITA reimbursable

For Kenyan cohorts

Language

English

All materials

Overview

About this programme

Agricultural products succeed only if they reach the right markets. This course equips participants with practical marketing, branding, and trade skills to promote agricultural products locally and internationally.

Participants will learn market research, product branding, pricing strategies, export procedures, digital marketing for farm products and negotiating with buyers. The course emphasizes how to increase competitiveness in agricultural trade.

Duration

5 days

Who Should Attend

  • Farmers & producer groups

  • Agribusiness managers

  • Trade officers & exporters

  • Marketing & sales staff

Learning outcomes

What you'll walk away with

By the end of this course, participants will:

  • Conduct agricultural market research

  • Develop branding and pricing strategies

  • Negotiate with buyers and traders

  • Understand export trade procedures

Course modules

What we cover, module by module

Module 1: Understanding Agricultural Markets

  • Market types (local, regional, global)

  • Analyzing demand and supply trends

  • Buyer behavior in agri-markets

  • Case Study: Success of branded farm products

Module 2: Branding & Promotion

  • Creating a unique brand identity

  • Packaging and labeling standards

  • Promotional strategies (online & offline)

  • Exercise: Design a product brand concept

Module 3: Pricing & Sales Strategies

  • Cost-based and value-based pricing

  • Negotiation with traders and buyers

  • Building long-term customer relationships

  • Practical: Create a pricing strategy for a crop

Module 4: Agricultural Trade & Export

  • Export requirements and procedures

  • Standards and certifications (GLOBALG.A.P., Fairtrade)

  • Logistics and customs documentation

  • Exercise: Draft an export readiness checklist

Module 5: Digital Marketing for Agriculture

  • Social media for farm products

  • E-commerce platforms for agriculture

  • Mobile-based marketing solutions

  • Case Study: Farmers selling via digital platforms

Impact

Where the change lands

Organizational Impact

  • Higher sales and revenue growth

  • Improved market competitiveness

  • Expanded local and global market access

Personal Impact

  • Marketing confidence

  • Practical skills in export trade

  • Stronger negotiation abilities

Dates and locations

Upcoming intakes

Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.

Full calendar
FAQs

Common questions.

Still not sure? Send us a note and a facilitator will get back to you within a business day.

To provide you with a strategic framework for marketing and trading agricultural products, enabling you to increase profitability and enter new local and global markets.

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Course finder

Find the right course for you

Prefer to talk it through? Send us an enquiry and a facilitator will scope a fit within a business day.

For corporate teams

Training 10+ professionals?

We deliver Training on Agricultural Marketing & Trade in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.

Request a corporate quoteDownload brochure