Training on Digital Communication and Social Media Management
Master digital communication in 5 days. Learn social media strategy, content creation, online reputation management & digital crisis response
Next intake
20 Jul 2026 · Nakuru
Duration
5 days
Live instruction
Delivery
Physical + Virtual
Cohort based
Level
Intermediate
Working professionals
Certification
NITA reimbursable
For Kenyan cohorts
Language
English
All materials
About this programme
Digital platforms now dominate how brands communicate, connect, and engage with their audiences. This course equips participants with the strategies and tools needed to thrive in today’s fast-moving digital world. You’ll explore how to design impactful digital communication strategies, create engaging content, and align messaging with brand goals while adapting to constantly shifting online trends.
Participants will gain practical expertise in content creation, social media crisis management, analytics, and online reputation management. You’ll learn how to respond effectively to viral challenges, measure the success of digital campaigns, and build an engaging online presence that resonates with your target audience. With case studies and practical exercises, you’ll be prepared to manage digital conversations with confidence.
Duration
5 days
Who Should Attend
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Digital Marketing Managers
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PR Officers
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Communication Specialists
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Social Media Managers
What you'll walk away with
By the end of this course, participants will:
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Develop effective digital communication strategies
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Create engaging social media content
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Manage online reputation and crises
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Measure digital campaign success with analytics
What we cover, module by module
Module 1: Foundations of Digital Communication Strategy
- Emerging digital communication trends and audience behavior
- Core components of an effective digital communication strategy
- Aligning digital communication with brand and organizational objectives
- Understanding digital platforms, channels, and engagement models
- Case Study: Analysis of a successful viral digital communication campaign
- Practical: Develop a basic digital communication strategy for an organization or brand
Module 2: Social Media Strategy and Content Development
- Platform specific communication and engagement strategies
- Content planning, scheduling, and campaign management
- Creating engaging multimedia content for digital audiences
- Tools and techniques for content creation and management
- Case Study: High performing social media campaigns and audience engagement tactics
- Practical: Create a one week social media content calendar and campaign plan
Module 3: Online Reputation and Brand Management
- Monitoring digital conversations and brand mentions
- Managing online feedback, criticism, and negative publicity
- Building positive digital presence and audience trust
- Working with influencers and online communities strategically
- Case Study: Brand reputation recovery following an online backlash
- Practical: Develop an online reputation management and response plan
Module 4: Social Media Crisis Management
- Identifying early warning signs of digital crises
- Responding to viral incidents and misinformation online
- Managing digital communication under pressure
- Setting up digital response workflows and command centers
- Case Study: Organizational handling of a major social media crisis
- Practical: Simulated digital crisis response and communication exercise
Module 5: Digital Analytics and Performance Measurement
- Key performance indicators for digital communication success
- Using analytics and social listening tools effectively
- Measuring engagement, reach, sentiment, and campaign impact
- Turning digital insights into communication and marketing strategies
- Practical: Design a digital communication analytics dashboard and reporting framework
Where the change lands
Organizational Impact
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Stronger digital brand presence
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Better crisis readiness online
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Improved audience engagement
Personal Impact
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Stronger digital storytelling skills
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Ability to manage social media platforms
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Improved data-driven communication planning
Dates and locations
Upcoming intakes
Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.
| City | Starts | Ends | Delivery | Book |
|---|---|---|---|---|
NakuruNext | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kigali | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Accra | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kisumu | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Johannesburg | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Dakar | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
- NakuruNext
20 Jul → 24 Jul·In-Person
Book this intake - Kigali
20 Jul → 24 Jul·In-Person
Book this intake - Accra
20 Jul → 24 Jul·In-Person
Book this intake - Kisumu
27 Jul → 31 Jul·In-Person
Book this intake - Johannesburg
27 Jul → 31 Jul·In-Person
Book this intake - Dakar
27 Jul → 31 Jul·In-Person
Book this intake
Common questions.
Still not sure? Send us a note and a facilitator will get back to you within a business day.
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Course finder
Find the right course for you
Prefer to talk it through? Send us an enquiry and a facilitator will scope a fit within a business day.
For corporate teams
Training 10+ professionals?
We deliver Training on Digital Communication and Social Media Management in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.