Training on Digital Marketplaces & E-Commerce for Smallholder Farmers
Learn how to use digital marketplaces and e-commerce to expand market access, increase sales, and grow profitable smallholder farming businesses.
Next intake
20 Jul 2026 · Nakuru
Duration
5 days
Live instruction
Delivery
Physical + Virtual
Cohort based
Level
Intermediate
Working professionals
Certification
NITA reimbursable
For Kenyan cohorts
Language
English
All materials
About this programme
Digital technologies are transforming agricultural markets by connecting smallholder farmers directly with buyers, reducing market barriers, and improving access to profitable opportunities. This course equips participants with practical skills to leverage digital marketplaces and e-commerce platforms to market agricultural products, increase sales, strengthen customer relationships, and expand market reach.
Through interactive case studies, practical demonstrations, and hands-on exercises, participants will explore digital marketing strategies, online payment systems, logistics management, pricing techniques, and digital business models that enhance market access, improve competitiveness, and drive sustainable agricultural growth.
Duration
5 Days
Who Should Attend
- Smallholder Farmers
- Farmer Cooperatives
- Agribusiness Entrepreneurs
- Agricultural Extension Officers
- Value Chain Actors
- Agri-Tech Startups
- Youth and Women in Agriculture
- NGOs and Development Organizations
- Agricultural Marketing Professionals
What you'll walk away with
By the end of the training, participants will be able to:
- Understand the fundamentals of digital marketplaces and e-commerce in agriculture.
- Utilize online platforms to market and sell agricultural products.
- Develop effective digital marketing and customer engagement strategies.
- Apply digital payment solutions and order management systems.
- Optimize pricing, logistics, and supply chain operations for online sales.
- Build sustainable digital business models for smallholder farming enterprises.
- Increase market access and profitability through technology-driven solutions.
What we cover, module by module
Module 1: Introduction to Digital Agriculture & E-Commerce
- Overview of digital agriculture and e-commerce
- Digital marketplaces for agricultural products
- Benefits and challenges of online trading
- E-commerce business models for farmers
- Trends in digital agribusiness
- Case Study: How a farmer cooperative increased sales through an online marketplace.
- Practical Exercise: Assess suitable digital marketplace platforms for selected agricultural products.
Module 2: Digital Marketing & Customer Engagement
- Social media marketing for agriculture
- Creating compelling product listings
- Branding and storytelling for farm products
- Customer relationship management
- Digital advertising strategies
- Case Study: Building a successful online brand for fresh produce.
- Practical Exercise: Develop a digital marketing campaign for a farm product.
Module 3: Online Sales, Payments & Order Management
- E-commerce sales processes
- Mobile and digital payment systems
- Inventory and order management
- Pricing strategies for online markets
- Managing customer orders and returns
- Case Study: Improving sales efficiency through integrated digital payment systems.
- Practical Exercise: Create an online product catalog and simulate the order fulfillment process.
Module 4: Logistics, Supply Chains & Market Access
- Last-mile delivery solutions
- Cold chain and product quality management
- Supply chain optimization
- Partnering with logistics providers
- Export and regional market opportunities
- Case Study: Strengthening market access through digital logistics partnerships.
- Practical Exercise: Design a digital supply chain plan for a smallholder farming enterprise.
Module 5: Scaling Digital Agribusinesses
- Business growth strategies
- Data analytics for online sales
- Financial planning and digital entrepreneurship
- Managing risks in e-commerce
- Developing a digital agribusiness action plan
- Case Study: Scaling a smallholder agribusiness using digital platforms.
- Practical Exercise: Develop and present a Digital Marketplace & E-Commerce Strategy for a farm, cooperative, or agribusiness.
Where the change lands
Individual Impact
- Confidently use digital platforms to market and sell farm products.
- Improve digital marketing and customer engagement skills.
- Expand market opportunities and increase farm income.
- Adopt digital tools for efficient business management.
Organizational Impact
- Improved market access and stronger buyer networks.
- Increased sales and revenue through digital channels.
- Enhanced supply chain efficiency and transparency.
- Greater competitiveness and sustainable agribusiness growth.
Dates and locations
Upcoming intakes
Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.
| City | Starts | Ends | Delivery | Book |
|---|---|---|---|---|
NakuruNext | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kigali | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Accra | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kisumu | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Johannesburg | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Dakar | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
- NakuruNext
20 Jul → 24 Jul·In-Person
Book this intake - Kigali
20 Jul → 24 Jul·In-Person
Book this intake - Accra
20 Jul → 24 Jul·In-Person
Book this intake - Kisumu
27 Jul → 31 Jul·In-Person
Book this intake - Johannesburg
27 Jul → 31 Jul·In-Person
Book this intake - Dakar
27 Jul → 31 Jul·In-Person
Book this intake
Common questions.
Still not sure? Send us a note and a facilitator will get back to you within a business day.
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Course finder
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For corporate teams
Training 10+ professionals?
We deliver Training on Digital Marketplaces & E-Commerce for Smallholder Farmers in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.