Training on Export Marketing & Global Agribusiness Opportunities
Learn export marketing in 5 days. Gain skills in trade compliance, logistics, and global agribusiness opportunities for farm products.
Next intake
20 Jul 2026 · Nakuru
Duration
5 days
Live instruction
Delivery
Physical + Virtual
Cohort based
Level
Intermediate
Working professionals
Certification
NITA reimbursable
For Kenyan cohorts
Language
English
All materials
About this programme
Agribusiness today extends beyond local markets. This course equips participants with skills to access international markets, meet export standards, and position agricultural products globally.
Participants will explore export marketing strategies, trade compliance, logistics, certifications, and international buyer negotiations. The focus is on helping farmers and agribusinesses compete in global markets.
Duration
5 days
Who Should Attend
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Exporters & traders
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Agribusiness owners
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Cooperative leaders
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Trade officers
What you'll walk away with
By the end of this course, participants will:
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Understand export marketing processes
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Comply with global trade standards
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Build capacity for international trade
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Identify global agribusiness opportunities
What we cover, module by module
Module 1: Introduction to Agricultural Exports
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Global demand for agricultural products
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Benefits & challenges of exporting
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Export market trends
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Case Study: Success of a local export agribusiness
Module 2: Export Standards & Certifications
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International trade standards (GLOBALG.A.P., Fairtrade, Organic)
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Food safety compliance
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Certification processes
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Exercise: Evaluate product readiness for certification
Module 3: Export Marketing Strategies
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Positioning agricultural products globally
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Branding for export markets
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Marketing channels for exporters
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Practical: Draft an export marketing plan
Module 4: Export Logistics & Trade Procedures
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Customs clearance & documentation
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Shipping & freight forwarding
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Trade finance and insurance
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Exercise: Create an export documentation checklist
Module 5: Exploring Global Agribusiness Opportunities
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Trade blocs & regional markets (EAC, COMESA, EU)
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Identifying niche international markets
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Building relationships with international buyers
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Case Study: Penetrating EU horticulture markets
Where the change lands
Organizational Impact
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Access to regional & international markets
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Higher revenues through exports
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Improved competitiveness in global trade
Personal Impact
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Export marketing knowledge
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Ability to navigate trade procedures
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Confidence in dealing with global buyers
Dates and locations
Upcoming intakes
Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.
| City | Starts | Ends | Delivery | Book |
|---|---|---|---|---|
NakuruNext | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kigali | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Accra | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kisumu | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Johannesburg | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Dakar | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
- NakuruNext
20 Jul → 24 Jul·In-Person
Book this intake - Kigali
20 Jul → 24 Jul·In-Person
Book this intake - Accra
20 Jul → 24 Jul·In-Person
Book this intake - Kisumu
27 Jul → 31 Jul·In-Person
Book this intake - Johannesburg
27 Jul → 31 Jul·In-Person
Book this intake - Dakar
27 Jul → 31 Jul·In-Person
Book this intake
Common questions.
Still not sure? Send us a note and a facilitator will get back to you within a business day.
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Course finder
Find the right course for you
Prefer to talk it through? Send us an enquiry and a facilitator will scope a fit within a business day.
For corporate teams
Training 10+ professionals?
We deliver Training on Export Marketing & Global Agribusiness Opportunities in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.