About this programme

Generative AI (GenAI) is revolutionizing public relations by enabling PR specialists to create content, analyze media, and engage audiences more efficiently. This course provides participants with practical knowledge of AI tools and techniques for media monitoring, content generation, sentiment analysis, and campaign optimization. Through case studies and hands-on exercises, PR professionals will learn to leverage AI responsibly and effectively to enhance their strategic communications.

Duration

5 Days

Who Should Attend

PR officers, communications specialists, and media managers
Digital marketing and social media professionals
Content creators and brand managers
Professionals involved in media monitoring, campaign management, or corporate communications

Learning outcomes

What you'll walk away with

By the end of the course, participants will be able to:

Understand the role and applications of GenAI in public relations
Use AI tools for content creation, media monitoring, and sentiment analysis
Apply AI to optimize campaigns and improve audience targeting
Integrate AI insights into strategic communications planning
Navigate ethical considerations and limitations of AI in PR

Course modules

What we cover, module by module

Module 1: Introduction to Generative AI in PR

Overview of GenAI technologies and applications
Benefits, challenges, and limitations for PR specialists
Case Study: AI-driven PR campaigns in global organizations

Module 2: AI-Powered Media Monitoring and Analysis

Tools for monitoring news, social media, and online mentions
Sentiment analysis and trend identification
Practical Exercise: Using AI for media monitoring and reporting

Module 3: AI-Assisted Content Creation

Generating press releases, social media posts, and newsletters
Enhancing personalization and creativity with AI
Case Study: AI-generated content in corporate communications

Module 4: Campaign Optimization with AI Insights

Using AI to analyze audience behavior and engagement
Improving campaign performance based on AI-driven data
Practical Exercise: Optimizing a PR campaign with AI recommendations

Module 5: Ethical and Strategic Considerations

Ethical use of AI in public communications
Addressing bias, misinformation, and transparency
Case Study: Navigating ethical challenges in AI-assisted campaigns
Planning for future trends in AI-driven PR

Impact

Where the change lands

Organizational Impact

Enhanced PR campaign efficiency and creativity using AI tools
Improved audience engagement through data-driven insights
Streamlined content creation and media monitoring processes
Strengthened competitive advantage through innovative communication strategies

Individual Impact

Practical skills to implement GenAI tools in PR workflows
Ability to generate high-quality content, analyze media, and track campaigns
Enhanced creativity, efficiency, and decision-making in communications
Confidence in applying AI ethically and effectively
Strengthened professional profile in modern PR practices

Dates and locations

Upcoming intakes

Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.

Full calendar

City	Starts	Ends	Delivery	Book
NakuruNext	20 Jul 2026	24 Jul 2026	In-Person	Book
Kigali	20 Jul 2026	24 Jul 2026	In-Person	Book
Accra	20 Jul 2026	24 Jul 2026	In-Person	Book
Kisumu	27 Jul 2026	31 Jul 2026	In-Person	Book
Johannesburg	27 Jul 2026	31 Jul 2026	In-Person	Book
Dakar	27 Jul 2026	31 Jul 2026	In-Person	Book