About this programme

This course equips participants with the skills and knowledge needed to effectively manage public relations and communications using Microsoft tools and platforms. Participants will learn to plan, execute, and evaluate communications strategies, create professional content, manage stakeholder engagement, and utilize Microsoft 365 applications to enhance PR workflows. Practical exercises and case studies ensure participants can apply these skills to real-world organizational contexts.

Duration

5 Days

Who Should Attend

PR officers, communications specialists, and media coordinators
Corporate communications and marketing staff
Administrative and executive assistants supporting communication functions
Professionals aiming to enhance PR and communications efficiency using Microsoft tools

Learning outcomes

What you'll walk away with

By the end of the course, participants will be able to:

Use Microsoft tools to manage PR and communications tasks efficiently
Develop and implement effective PR campaigns and communication strategies
Create professional documents, presentations, and digital content for communications
Track, evaluate, and report on PR and communications activities
Collaborate and communicate effectively with internal and external stakeholders

Course modules

What we cover, module by module

Module 1: Introduction to Public Relations and Microsoft Communications Tools

Fundamentals of PR and corporate communications
Overview of Microsoft 365 applications for PR (Word, PowerPoint, Teams, Outlook)
Case Study: Integrating Microsoft tools into PR workflows

Module 2: Planning and Executing PR Campaigns

Developing communication objectives and target audience strategies
Using Microsoft Planner and Teams to organize PR activities
Practical Exercise: Drafting a PR campaign plan using Microsoft tools

Module 3: Content Creation and Professional Documentation

Writing press releases, statements, and internal communications
Designing presentations and multimedia content using PowerPoint and Sway
Case Study: Enhancing corporate messaging with Microsoft 365

Module 4: Stakeholder Engagement and Collaboration

Managing internal and external communication channels
Using Teams, SharePoint, and Outlook for collaborative communications
Practical Exercise: Organizing and coordinating stakeholder meetings

Module 5: Monitoring, Reporting, and Evaluation

Tracking communications performance and engagement
Reporting results using Excel, Power BI, and other Microsoft tools
Case Study: Evaluating a PR campaign and preparing actionable reports

Impact

Where the change lands

Organizational Impact

Streamlined communication processes using Microsoft tools
Improved internal and external stakeholder engagement
Consistent and professional messaging across all channels
Enhanced efficiency in managing PR campaigns and communications tasks

Individual Impact

Proficiency in Microsoft 365 tools for PR and communications management
Practical skills to create professional content and reports
Ability to plan, execute, and evaluate PR strategies effectively
Increased confidence in managing organizational communications and campaigns
Enhanced career prospects in PR and corporate communications

Dates and locations

Upcoming intakes

Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.

Full calendar

City	Starts	Ends	Delivery	Book
NakuruNext	20 Jul 2026	24 Jul 2026	In-Person	Book
Kigali	20 Jul 2026	24 Jul 2026	In-Person	Book
Accra	20 Jul 2026	24 Jul 2026	In-Person	Book
Kisumu	27 Jul 2026	31 Jul 2026	In-Person	Book
Johannesburg	27 Jul 2026	31 Jul 2026	In-Person	Book
Dakar	27 Jul 2026	31 Jul 2026	In-Person	Book