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Ideal Workplace Solutions
NITA AccreditedIntermediatePhysical + Virtual5 daysTOPR915

Training on Public Relations for Nonprofits

Learn public relations strategies for nonprofits to boost visibility, engage donors, and enhance community impact.

Next intake

20 Jul 2026 · Nakuru

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Duration

5 days

Live instruction

Delivery

Physical + Virtual

Cohort based

Level

Intermediate

Working professionals

Certification

NITA reimbursable

For Kenyan cohorts

Language

English

All materials

Overview

About this programme

Effective public relations (PR) is essential for nonprofits to raise awareness, engage stakeholders, and secure funding. This course equips participants with the skills to develop strategic communication plans, manage media relations, craft compelling messages, and measure PR impact. Case studies and practical exercises focus on real-world nonprofit scenarios, enabling participants to implement PR strategies that advance organizational missions.

Duration

5 Days

Who Should Attend

  • Communications and PR officers in nonprofit organizations

  • Fundraising and development officers

  • Program managers and administrative staff involved in stakeholder engagement

  • Volunteers or staff responsible for advocacy, media relations, or awareness campaigns

Learning outcomes

What you'll walk away with

By the end of the course, participants will be able to:

  • Understand the principles and role of PR in nonprofit organizations

  • Develop strategic PR plans aligned with organizational objectives

  • Manage media relations and craft impactful messages for various audiences

  • Execute campaigns that engage stakeholders and increase visibility

  • Evaluate and improve PR efforts for greater effectiveness

Course modules

What we cover, module by module

Module 1: Introduction to Public Relations in Nonprofits

  • The role of PR in nonprofit success

  • Understanding target audiences, stakeholders, and media channels

  • Case Study: Successful PR campaigns in nonprofit organizations

Module 2: Strategic PR Planning and Messaging

  • Setting objectives, key messages, and communication goals

  • Aligning PR strategies with the nonprofit’s mission and values

  • Practical Exercise: Developing a nonprofit PR plan

Module 3: Media Relations and Storytelling

  • Building relationships with journalists and media outlets

  • Writing press releases, newsletters, and digital content

  • Case Study: Nonprofit storytelling that drives engagement

Module 4: Campaign Execution and Stakeholder Engagement

  • Planning and running PR campaigns, events, and advocacy initiatives

  • Engaging donors, volunteers, and community members effectively

  • Practical Exercise: Creating a mini PR campaign for a nonprofit project

Module 5: Monitoring, Evaluation, and Continuous Improvement

  • Measuring PR campaign effectiveness and impact

  • Adjusting strategies based on feedback and results

  • Case Study: Evaluating and improving nonprofit communications campaigns

Impact

Where the change lands

Organizational Impact

  • Increased visibility and awareness of programs and initiatives

  • Stronger relationships with donors, stakeholders, and the public

  • More effective advocacy and community engagement

  • Consistent and professional messaging aligned with the nonprofit’s mission

Individual Impact

  • Skills to develop and implement PR strategies tailored to nonprofits

  • Confidence in handling media relations, campaigns, and stakeholder communications

  • Ability to craft compelling stories and messages to promote organizational goals

  • Improved professional effectiveness and career growth in nonprofit communications

Dates and locations

Upcoming intakes

Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.

Full calendar
FAQs

Common questions.

Still not sure? Send us a note and a facilitator will get back to you within a business day.

Nonprofit communication officers, PR staff, program managers, and fundraising professionals.

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Course finder

Find the right course for you

Prefer to talk it through? Send us an enquiry and a facilitator will scope a fit within a business day.

For corporate teams

Training 10+ professionals?

We deliver Training on Public Relations for Nonprofits in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.

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