Skip to main content
NITA AccreditedIntermediatePhysical + Virtual5 daysTOSS138

Training on Seed Systems & Certified Seed Business Management

Master seed systems and certified seed business management with practical training in quality assurance, certification, marketing, and enterprise development.

Next intake

20 Jul 2026 · Nakuru

View all dates

Duration

5 days

Live instruction

Delivery

Physical + Virtual

Cohort based

Level

Intermediate

Working professionals

Certification

NITA reimbursable

For Kenyan cohorts

Language

English

All materials

Overview

About this programme

Quality seed is the foundation of productive and sustainable agriculture. This course equips participants with practical knowledge and skills in seed systems development, certified seed production, quality assurance, business management, and regulatory compliance. Participants will gain insights into the seed value chain, seed certification standards, marketing strategies, and innovative approaches to building profitable and sustainable seed enterprises.

Through interactive discussions, case studies, and hands-on practical exercises, the course provides participants with the competencies needed to strengthen seed production systems, improve seed quality, expand market access, and contribute to agricultural productivity and food security.

Duration

5 Days 

Who Should Attend:

  • Seed Producers and Multipliers
  • Seed Company Managers
  • Agricultural Extension Officers
  • Agribusiness Entrepreneurs
  • Cooperative Leaders
  • Quality Assurance Officers
  • Researchers and Plant Breeders
  • NGO and Development Practitioners
  • Agricultural Regulatory Authorities
Learning outcomes

What you'll walk away with

By the end of the training, participants will be able to:

  • Understand the principles and components of seed systems and certified seed production.
  • Apply seed quality assurance and certification standards.
  • Strengthen seed business planning and enterprise management skills.
  • Develop effective seed marketing and distribution strategies.
  • Enhance compliance with seed regulations and industry standards.
  • Improve financial and operational management of seed enterprises.
  • Promote sustainable and resilient seed systems that support agricultural development.
Course modules

What we cover, module by module

Module 1: Fundamentals of Seed Systems & Certified Seed Production

  • Seed systems and value chains
  • Types and classes of seed
  • Certified seed production processes
  • Seed multiplication and production planning
  • National and international seed standards
  • Case Study: Building an efficient certified seed production system.
  • Practical Exercise: Map the seed value chain and identify quality control points.

Module 2: Seed Quality Assurance & Certification

  • Seed quality parameters
  • Seed inspection and field standards
  • Seed testing and laboratory procedures
  • Certification processes and documentation
  • Quality management systems
  • Case Study: Improving seed quality through effective certification practices.
  • Practical Exercise: Conduct a seed quality assessment and prepare certification documentation.

Module 3: Seed Business Management & Financial Planning

  • Business planning for seed enterprises
  • Costing and pricing strategies
  • Financial management and budgeting
  • Inventory and supply chain management
  • Risk management in seed businesses
  • Case Study: Scaling a profitable certified seed enterprise.
  • Practical Exercise: Develop a business plan and financial projections for a seed company.

Module 4: Seed Marketing & Distribution Strategies

  • Market analysis and customer segmentation
  • Branding and promotion of certified seed
  • Distribution channels and partnerships
  • Digital marketing for seed businesses
  • Customer relationship management
  • Case Study: Expanding certified seed sales through innovative marketing strategies.
  • Practical Exercise: Develop a marketing and distribution strategy for a seed enterprise.

Module 5: Innovation, Sustainability & Regulatory Compliance

  • Seed policy and regulatory frameworks
  • Climate-resilient seed systems
  • Digital technologies in seed management
  • Sustainable seed enterprise development
  • Performance monitoring and continuous improvement
  • Case Study: Integrating innovation into seed business operations.
  • Practical Exercise: Develop and present a Seed Business Growth & Compliance Action Plan.
Impact

Where the change lands

Individual Impact

  • Improve technical knowledge of seed systems and certification.
  • Strengthen seed business and marketing skills.
  • Apply quality assurance practices to certified seed production.
  • Identify opportunities for growth and innovation in the seed sector.

Organizational Impact

  • Enhanced seed quality and regulatory compliance.
  • Improved operational efficiency and business performance.
  • Stronger market competitiveness and customer confidence.
  • Increased access to quality seed and sustainable agricultural growth.

Dates and locations

Upcoming intakes

Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.

Full calendar
FAQs

Common questions.

Still not sure? Send us a note and a facilitator will get back to you within a business day.

Seed producers, seed company managers, extension officers, agribusiness professionals, cooperative leaders, and regulatory personnel.

Course finder

Find the right course for you

Prefer to talk it through? Send us an enquiry and a facilitator will scope a fit within a business day.

For corporate teams

Training 10+ professionals?

We deliver Training on Seed Systems & Certified Seed Business Management in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.