Training on Social Media and Digital Advocacy Skills
Master digital advocacy. This course provides skills to build a powerful online presence and influence a global audience.
Next intake
20 Jul 2026 · Nakuru
Duration
5 days
Live instruction
Delivery
Physical + Virtual
Cohort based
Level
Foundation
Working professionals
Certification
NITA reimbursable
For Kenyan cohorts
Language
English
All materials
About this programme
In today’s interconnected world, social media and digital platforms have become powerful tools for raising awareness, influencing public opinion, and driving change. Effective digital advocacy requires more than just posting online—it involves crafting the right messages, targeting the right audiences, managing campaigns, and measuring impact.
This training equips participants with the skills to design and implement impactful digital advocacy strategies. Through practical exercises, case studies, and interactive sessions, participants will learn how to leverage social media platforms, storytelling techniques, and digital tools to amplify their voice, engage communities, and influence policy and decision-making.
Duration
5 Days
Who Should Attend
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Communication and advocacy officers
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NGO and civil society staff engaged in advocacy and campaigns
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Public relations and media professionals
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Program managers and development practitioners
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Policy advocates and community mobilizers
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Anyone seeking to strengthen their social media and advocacy impact
What you'll walk away with
By the end of the training, participants will be able to:
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Understand the role of digital advocacy in advancing organizational goals.
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Design and implement social media advocacy strategies.
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Create compelling digital content and stories for advocacy campaigns.
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Engage audiences and build online communities of support.
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Monitor, evaluate, and report on digital advocacy impact.
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Apply ethical and professional standards in digital communication.
What we cover, module by module
Module 1: Introduction to Digital Advocacy and Social Media
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Understanding advocacy in the digital era
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The role of social media in shaping public discourse
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Key platforms and their advocacy potential
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Case Study: Viral digital campaigns that influenced policy change
Module 2: Crafting Messages and Digital Storytelling
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Identifying advocacy goals and target audiences
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Storytelling techniques for digital platforms
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Creating engaging and persuasive content
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Exercise: Designing sample advocacy messages for social media
Module 3: Social Media Strategy and Campaign Management
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Building a digital advocacy strategy step by step
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Tools for planning, scheduling, and managing campaigns
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Paid vs. organic campaigns
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Simulation: Developing a mini social media campaign plan
Module 4: Engaging Audiences and Managing Online Communities
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Audience engagement strategies
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Responding to feedback, criticism, and misinformation
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Building coalitions and partnerships online
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Case Study: Grassroots digital movements and their impact
Module 5: Measuring Impact and Ensuring Sustainability
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Monitoring and evaluating digital advocacy efforts
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Using analytics to track performance and refine strategies
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Ethics, privacy, and responsible digital communication
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Designing a complete digital advocacy campaign for a real-world issue
Where the change lands
Organizational Impact
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Stronger capacity to design and run effective digital advocacy campaigns
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Increased visibility and influence among stakeholders and policymakers
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Enhanced ability to engage communities and build online support
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Improved communication strategies aligned with organizational goals
Individual Impact
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Practical skills in managing social media platforms for advocacy
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Confidence in digital storytelling and message design
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Stronger understanding of digital tools for campaign monitoring
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Improved career opportunities in communication, media, and advocacy fields
Dates and locations
Upcoming intakes
Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.
| City | Starts | Ends | Delivery | Book |
|---|---|---|---|---|
NakuruNext | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kigali | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Accra | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kisumu | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Johannesburg | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Dakar | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
- NakuruNext
20 Jul → 24 Jul·In-Person
Book this intake - Kigali
20 Jul → 24 Jul·In-Person
Book this intake - Accra
20 Jul → 24 Jul·In-Person
Book this intake - Kisumu
27 Jul → 31 Jul·In-Person
Book this intake - Johannesburg
27 Jul → 31 Jul·In-Person
Book this intake - Dakar
27 Jul → 31 Jul·In-Person
Book this intake
Common questions.
Still not sure? Send us a note and a facilitator will get back to you within a business day.
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Course finder
Find the right course for you
Prefer to talk it through? Send us an enquiry and a facilitator will scope a fit within a business day.
For corporate teams
Training 10+ professionals?
We deliver Training on Social Media and Digital Advocacy Skills in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.