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NITA AccreditedIntermediatePhysical + Virtual5 daysSMAC

Training on Supply Market Analysis

Master supply market analysis and optimize your procurement decisions. Learn to identify suppliers, assess their capabilities, and negotiate favorable contracts.

Next intake

20 Jul 2026 · Nakuru

View all dates

Duration

5 days

Live instruction

Delivery

Physical + Virtual

Cohort based

Level

Intermediate

Working professionals

Certification

NITA reimbursable

For Kenyan cohorts

Language

English

All materials

Overview

About this programme

Supply Market Analysis is an essential process for procurement professionals, aimed at understanding the market dynamics, supplier capabilities, and competitive landscape. This course provides comprehensive knowledge and skills to conduct effective supply market analysis, helping organizations make informed sourcing decisions and gain a competitive edge.

Course Duration

5 Days

Who Should Attend

  • Procurement and supply chain professionals
  • Category managers
  • Strategic sourcing managers
  • Supply chain analysts
  • Business analysts
  • Anyone involved in procurement and supply chain decision-making
Learning outcomes

What you'll walk away with

By the end of this course, participants will:

  • Understand the fundamentals of supply market analysis and its importance in strategic sourcing.
  • Learn to identify and evaluate key market drivers, trends, and risks.
  • Develop skills to assess supplier capabilities and performance.
  • Gain insights into competitive market analysis and benchmarking.
  • Understand how to leverage supply market analysis to make informed procurement decisions.
  • Learn to create and implement effective supply market analysis reports and strategies.
Course modules

What we cover, module by module

Module 1: Factors Impacting Supply and How they Affect Bargaining Power

  • What is the goal of supply?
  • Developing the strategic supply plan
  • Overview of the supply process
  • Procurement as part of the supply chain
  • Case Study: How supply disruptions changed supplier bargaining power in a global crisis

Module 2: Understanding how Typical Markets Operate on a National and International Basis

  • Supplier strategy
  • Coordination strategy
  • Purchasing organization
  • Vertical integration
  • Alliances and partnerships
  • Market economics and drivers
  • Case Study: Strategic alliance improving international sourcing efficiency

Module 3: Conducting Structured Assessment of the Current and Future Market Trends

  • Supplier involvement
  • Value analysis
  • Quality assurance
  • Supplier selection
  • Supplier rating and ranking
  • Contract management
  • Case Study: Using supplier rating systems to improve performance and reduce cost

Module 4: Identifying Suppliers Offering Competitive Advantage and Value

  • IT systems and e-procurement
  • Make/buy decision
  • Addressing quality issues
  • Overdue orders
  • Payment process
  • Case Study: Implementing e-procurement to improve supplier transparency and efficiency

Module 5: Manipulating Markets to Deliver Significant Cost, Value and/or Risk Improvement

  • Identifying the lowest cost supplier
  • Supplier performance measurement
  • Selecting the most appropriate ordering process
  • Policies and procedures
  • Case Study: Cost reduction achieved through supplier consolidation and performance management
Impact

Where the change lands

Organizational Impact

  • Gains a competitive edge through informed sourcing decisions.

  • Leads to better cost management and improved supplier relationships.

  • Enhances overall supply chain performance.

Personal Impact

  • Provides an in-demand skill set for a career in procurement.

  • Is crucial for career progression into strategic management roles.

  • Builds the confidence to lead and champion successful sourcing initiatives.

Dates and locations

Upcoming intakes

Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.

Full calendar
FAQs

Common questions.

Still not sure? Send us a note and a facilitator will get back to you within a business day.

To teach you how to analyze supply markets to identify opportunities, mitigate risks, and gain a competitive edge by making informed sourcing decisions.

Course finder

Find the right course for you

Prefer to talk it through? Send us an enquiry and a facilitator will scope a fit within a business day.

For corporate teams

Training 10+ professionals?

We deliver Training on Supply Market Analysis in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.