Training on Use of Digital Media on Agricultural Information and Innovation
Learn to design and implement digital communication strategies that enhance innovation, stakeholder engagement, and productivity across the agricultural sector.
Next intake
20 Jul 2026 · Nakuru
Duration
10 days
Live instruction
Delivery
Physical + Virtual
Cohort based
Level
Intermediate
Working professionals
Certification
NITA reimbursable
For Kenyan cohorts
Language
English
All materials
About this programme
In today’s rapidly evolving agricultural sector, the use of digital media has become a key driver for enhancing communication, knowledge dissemination, and innovation among stakeholders. This course provides agricultural professionals, researchers, and policymakers with practical skills to leverage digital platforms for information sharing, innovation promotion, and inclusive engagement across the agricultural value chain.
Through hands-on learning, participants will gain the ability to design, manage, and evaluate digital media strategies that foster knowledge exchange, improve decision-making, and strengthen agricultural extension and advisory systems.
Duration
10 days
Who Should Attend:
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Agricultural extension officers and communication specialists
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ICT and innovation managers in agricultural organizations
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Researchers and academics in agricultural sciences
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Policy makers and planners in ministries of agriculture
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NGO and development practitioners in rural development
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Digital media professionals working in the agriculture sector
What you'll walk away with
By the end of the couurse, participants will be able to:
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Understand the role of digital media in advancing agricultural communication and innovation.
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Develop effective digital strategies for information dissemination and knowledge sharing.
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Apply social media and digital tools to promote agricultural research and extension services.
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Evaluate the impact of digital communication initiatives on rural development and food security.
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Integrate digital media solutions into institutional and community agricultural programs.
What we cover, module by module
Module 1: The Digital Transformation in Agriculture
- Overview of ICTs and digital media in modern agriculture
- Role of digital communication in agricultural innovation systems
- Case Study: How digital storytelling reshaped community farming practices
Module 2: Digital Content Development and Management
- Principles of effective digital content creation for agricultural audiences
- Multimedia storytelling, video production, and podcasts for extension services
- Managing and curating agricultural knowledge through digital repositories
- Case Study: Developing a multimedia campaign for promoting sustainable farming
Module 3: Social Media for Agricultural Communication
- Leveraging platforms like Facebook, X (Twitter), YouTube, and WhatsApp for agricultural outreach
- Building digital engagement and trust with rural communities
- Monitoring and evaluating social media impact
- Case Study: Social media use in early warning and weather advisory systems
Module 4: Digital Tools for Agricultural Innovation
- Mobile applications, online portals, and interactive platforms for agricultural data sharing
- Integration of GIS and remote sensing for digital advisory systems
- Case Study: Use of digital tools in livestock disease surveillance
Module 5: Data-Driven Agriculture and Decision Support Systems
- Role of data analytics in improving agricultural productivity
- Integrating data visualization for agricultural policy and planning
- Case Study: Digital dashboards for tracking crop performance
Module 6: Managing Digital Campaigns and Online Communities
- Digital marketing techniques for agricultural organizations
- Managing online farmer networks and stakeholder forums
- Case Study: Building an online farmer knowledge exchange platform
Module 7: Policy and Governance in Digital Agriculture
- Understanding digital agriculture frameworks and governance structures
- Ethical use of digital media in agricultural communication
- Case Study: Policy success stories on digital extension frameworks
Module 8: ICT Infrastructure and Cybersecurity in Agriculture
- Building resilient ICT infrastructure for agricultural systems
- Cybersecurity awareness and data protection in digital platforms
- Case Study: Securing farmer data in mobile-based platforms
Module 9: Monitoring, Evaluation, and Learning (MEL) for Digital Media Interventions
- Tools and techniques for assessing digital media initiatives
- Measuring reach, engagement, and behavioral change
- Case Study: Evaluating digital platforms for gender inclusion in agriculture
Module 10: Capstone Project and Action Planning
- Group project: Designing a digital communication strategy for an agricultural program
- Presentation and peer feedback
- Action planning for implementation in home institutions
Where the change lands
Organizational Impact:
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Enhanced institutional capacity to use digital tools for agricultural communication.
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Improved visibility and outreach of agricultural programs through effective media strategies.
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Strengthened data-driven decision-making in agricultural innovation systems.
Individual Impact:
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Improved digital literacy and content creation skills for agricultural communication.
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Ability to design and execute impactful digital campaigns.
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Strengthened capacity to integrate ICTs into agricultural programs and projects.
Dates and locations
Upcoming intakes
Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.
| City | Starts | Ends | Delivery | Book |
|---|---|---|---|---|
NakuruNext | 20 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Kigali | 20 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Accra | 20 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Kisumu | 27 Jul 2026 | 07 Aug 2026 | In-Person | Book |
Johannesburg | 27 Jul 2026 | 07 Aug 2026 | In-Person | Book |
Dakar | 27 Jul 2026 | 07 Aug 2026 | In-Person | Book |
- NakuruNext
20 Jul → 31 Jul·In-Person
Book this intake - Kigali
20 Jul → 31 Jul·In-Person
Book this intake - Accra
20 Jul → 31 Jul·In-Person
Book this intake - Kisumu
27 Jul → 07 Aug·In-Person
Book this intake - Johannesburg
27 Jul → 07 Aug·In-Person
Book this intake - Dakar
27 Jul → 07 Aug·In-Person
Book this intake
Common questions.
Still not sure? Send us a note and a facilitator will get back to you within a business day.
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Course finder
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For corporate teams
Training 10+ professionals?
We deliver Training on Use of Digital Media on Agricultural Information and Innovation in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.