Training on Video Editing for Media Personnel
Gain hands-on experience in video production, editing, audio integration, and visual effects for engaging media content.
Duration
10 days
Live instruction
Delivery
Physical + Virtual
Cohort based
Level
Foundation
Working professionals
Certification
NITA reimbursable
For Kenyan cohorts
Language
English
All materials
About this programme
This intensive 10-day training course is designed to equip media personnel with modern, industry-relevant video editing skills. The course covers the full workflow, from planning and organizing footage to advanced editing, sound design, motion graphics, color grading, and exporting for different platforms. Participants will learn to produce professional-quality video content tailored for broadcast, digital platforms, and organizational communication needs.
Through hands-on practical sessions, real-world case studies, and guided exercises, learners will gain confidence in delivering compelling visual stories using leading editing software.
Duration
10 Days
Who Should Attend
- Media personnel in broadcast, digital, and corporate media departments
- Journalists and news editors
- Communication and PR officers responsible for video content
- Marketing and social media content creators
- Anyone involved in producing or editing video content for organizational use
What you'll walk away with
By the end of the course, participants will be able to:
- Understand the fundamentals of video editing workflows and tools
- Edit videos using professional software such as Adobe Premiere Pro, DaVinci Resolve, or Final Cut Pro
- Apply storytelling techniques to enhance message delivery
- Incorporate sound design, transitions, motion graphics, and subtitles
- Perform color correction and color grading for visual consistency
- Produce videos optimized for TV broadcast, social media, and corporate presentations
- Manage media assets efficiently and collaborate in a production environment
What we cover, module by module
Module 1: Introduction to Video Editing & Media Production
- Overview of video editing in modern media
- Editing platforms (Premiere Pro, DaVinci Resolve, Final Cut)
- Digital storytelling principles
- Understanding video formats, frame rates, codecs
- Practical Session: Setting up an editing workspace and importing media
Module 2: Video Editing Essentials
- Timeline management and basic editing tools
- Cuts, trims, transitions, ripple edits
- Organizing and managing project files
- Keyboard shortcuts for speed
- Case Study: Editing a short news story for TV vs. a social media reel
Module 3: Visual Storytelling Techniques
- Shot types and composition
- Building narrative flow
- Matching visuals to script and message
- Editing for emotion, pace, and clarity
- Practical Session: Editing a short narrative sequence
Module 4: Audio Editing & Sound Design
- Voice-over editing
- Noise reduction and audio enhancement
- Music selection and synchronization
- Basic sound mixing
- Case Study: Analyzing audio mixing in a high-quality documentary segment
Module 5: Color Correction & Color Grading
- Color theory for video
- Primary and secondary color correction
- Creative looks and LUTs
- Balancing white, contrast, and exposure
- Practical Session: Color grading a sample interview clip
Module 6: Motion Graphics & Titles
- Introduction to motion graphics
- Using templates for lower thirds and title screens
- Basic animation principles
- Integrating branding elements
- Case Study: Review of motion graphics used in professional news broadcasts
Module 7: Editing for Social Media & Digital Platforms
- Vertical vs horizontal formats
- Editing short-form content (TikTok, Reels, YouTube Shorts)
- Text overlays and retention strategies
- Export settings for different platforms
- Practical Session: Creating a 30-second social media promo
Module 8: Advanced Editing Workflows
- Multicam editing
- Proxy editing for heavy footage
- Working with green screens (chroma keying)
- File management and backup workflows
- Case Study: How large productions manage their editing workflow efficiently
Module 9: Video Production Management
- Scripting and shot-list preparation
- Working with directors and producers
- Collaboration between field teams and editors
- Quality control and review processes
- Practical Session: Creating an edit plan for a corporate video
Module 10: Final Production & Exporting
- Exporting for broadcast, web, and mobile
- Delivery formats and compression
- Preparing final projects for clients or publication
- Reviewing common export challenges
- Case Study: Evaluation of a successful media campaign and its video content strategy
Where the change lands
Organizational Impact
- Enhanced quality of organizational videos for marketing, PR, social media, and internal communication
- Improved turnaround time for content production
- Strengthened brand image through high-quality visual storytelling
- Increased capacity for in-house production, reducing outsourcing costs
- Better engagement with audiences across digital platforms
Personal Impact
- Confidence in editing and producing professional videos
- Practical experience with industry-leading editing tools
- Improved creativity and visual storytelling skills
- Ability to troubleshoot editing challenges
- A stronger portfolio for career advancement in the media field
Common questions.
Still not sure? Send us a note and a facilitator will get back to you within a business day.
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Course finder
Find the right course for you
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For corporate teams
Training 10+ professionals?
We deliver Training on Video Editing for Media Personnel in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.