Training on Cultural & Heritage Tourism Development
Cultural & Heritage Tourism Development training for sustainable site management, visitor engagement, and tourism growth.
Next intake
20 Jul 2026 · Nakuru
Duration
5 days
Live instruction
Delivery
Physical + Virtual
Cohort based
Level
Intermediate
Working professionals
Certification
NITA reimbursable
For Kenyan cohorts
Language
English
All materials
About this programme
This training on Cultural & Heritage Tourism Development equips participants with the knowledge and skills to preserve, promote, and manage cultural and heritage assets effectively. Participants will learn strategies to create sustainable tourism experiences, enhance visitor engagement, and contribute to community development. The course combines theoretical concepts, practical tools, and hands-on exercises, enabling attendees to plan, market, and manage cultural and heritage tourism initiatives successfully.
Duration
5 Days
Who Should Attend
- Tourism and hospitality professionals
- Cultural heritage managers and site administrators
- Tour operators and guides focusing on heritage sites
- Local government and community development officers
What you'll walk away with
- Understand cultural and heritage tourism principles
- Learn strategies for sustainable tourism development
- Enhance visitor engagement through interpretation and storytelling
- Apply practical tools for site management, marketing, and promotion
- Develop actionable plans through case studies and exercises
What we cover, module by module
Module 1: Introduction to Cultural & Heritage Tourism
- Definition, scope, and importance of cultural & heritage tourism
- Key trends and global best practices
- Benefits to communities, economies, and cultural preservation
- Case study: Analysis of a successful heritage tourism site
Module 2: Cultural Heritage Management
- Principles of heritage conservation and preservation
- Stakeholder roles: government, communities, and private sector
- Risk management and sustainability considerations
- Hands-on exercise: Draft a heritage site management plan
Module 3: Tourism Product Development & Experience Design
- Designing cultural and heritage tourism experiences
- Packaging and promoting local culture and traditions
- Integrating storytelling into visitor experiences
- Case study: Create a sample cultural tour itinerary
Module 4: Marketing & Promotion of Cultural Tourism
- Marketing strategies for cultural and heritage tourism
- Digital tools and social media for promotion
- Targeting diverse audiences and niche markets
- Hands-on exercise: Develop a promotional campaign for a heritage site
Module 5: Sustainable Tourism & Community Engagement
- Principles of sustainable and responsible tourism
- Community involvement in tourism planning and benefits
- Monitoring and evaluating tourism impacts
- Case study: Develop a community-based cultural tourism initiative
Where the change lands
Organizational Impacts
- Enhanced cultural and heritage site management
- Increased visitor satisfaction and tourism revenue
- Strengthened community engagement and local partnerships
- Improved sustainable tourism practices and compliance
Individual Impacts
- Greater expertise in cultural and heritage tourism planning
- Enhanced skills in marketing, storytelling, and interpretation
- Ability to develop sustainable and inclusive tourism projects
- Professional growth and career advancement in tourism and heritage management
Dates and locations
Upcoming intakes
Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.
| City | Starts | Ends | Delivery | Book |
|---|---|---|---|---|
NakuruNext | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kigali | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Accra | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kisumu | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Johannesburg | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Dakar | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
- NakuruNext
20 Jul → 24 Jul·In-Person
Book this intake - Kigali
20 Jul → 24 Jul·In-Person
Book this intake - Accra
20 Jul → 24 Jul·In-Person
Book this intake - Kisumu
27 Jul → 31 Jul·In-Person
Book this intake - Johannesburg
27 Jul → 31 Jul·In-Person
Book this intake - Dakar
27 Jul → 31 Jul·In-Person
Book this intake
Common questions.
Still not sure? Send us a note and a facilitator will get back to you within a business day.
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Course finder
Find the right course for you
Prefer to talk it through? Send us an enquiry and a facilitator will scope a fit within a business day.
For corporate teams
Training 10+ professionals?
We deliver Training on Cultural & Heritage Tourism Development in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.