About this programme

Training on Event Planning & Coordination equips participants with essential skills to plan, organize, and execute events efficiently. The course covers strategic planning, budgeting, logistics, vendor management, marketing, and risk mitigation, ensuring events are memorable and successful. Participants will gain practical experience through case studies, group exercises, and real-world simulations, fostering both confidence and competence in event management.

Duration

5 Days

Who Should Attend

Event coordinators and managers
Marketing and PR professionals
Administrative and operations staff involved in events
Entrepreneurs and small business owners planning events
Anyone aspiring to enter the events management field

Learning outcomes

What you'll walk away with

Understand the fundamentals of event planning and coordination
Develop practical skills in logistics, budgeting, and marketing
Learn to manage vendors, staff, and stakeholders efficiently
Gain hands-on experience through exercises and case studies
Implement best practices to ensure successful event execution

Course modules

What we cover, module by module

Module 1: Introduction to Event Planning

Overview of event types and purposes
Key principles of event planning and coordination
Understanding the event lifecycle: concept to execution
Case study/hands-on exercise: Plan a mini-event concept

Module 2: Budgeting & Resource Management

Developing and managing event budgets
Resource allocation for staff, venues, and materials
Cost-saving strategies without compromising quality
Case study/hands-on exercise: Create a sample event budget

Module 3: Logistics & Operations

Venue selection and setup considerations
Scheduling, timelines, and workflow management
Transportation, accommodation, and catering coordination
Case study/hands-on exercise: Draft a logistical plan for an event

Module 4: Marketing & Communication

Event promotion and audience engagement strategies
Branding, social media, and media relations
Internal communication and stakeholder management
Case study/hands-on exercise: Develop an event marketing plan

Module 5: Risk Management & Evaluation

Identifying potential risks and contingency planning
Legal, safety, and compliance considerations
Post-event evaluation and feedback analysis
Case study/hands-on exercise: Conduct a risk assessment and event evaluation

Impact

Where the change lands

Organizational Impacts

Improved event execution and attendee satisfaction
Enhanced brand image and corporate reputation
Streamlined event budgeting and resource allocation
Strengthened cross-departmental collaboration
Increased ROI from corporate and promotional events

Individual Impacts

Enhanced event planning and project management skills
Increased confidence in managing high-profile events
Practical knowledge of vendor negotiation and budgeting
Ability to anticipate and manage risks effectively
Career growth opportunities in event management

Dates and locations

Upcoming intakes

Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.

Full calendar

City	Starts	Ends	Delivery	Book
NakuruNext	20 Jul 2026	24 Jul 2026	In-Person	Book
Kigali	20 Jul 2026	24 Jul 2026	In-Person	Book
Accra	20 Jul 2026	24 Jul 2026	In-Person	Book
Kisumu	27 Jul 2026	31 Jul 2026	In-Person	Book
Johannesburg	27 Jul 2026	31 Jul 2026	In-Person	Book
Dakar	27 Jul 2026	31 Jul 2026	In-Person	Book