Training on Exhibition & Trade Fair Management
Learn how to plan, market, and manage successful exhibitions and trade fairs with practical skills for impactful event execution.
Next intake
20 Jul 2026 · Nakuru
Duration
5 days
Live instruction
Delivery
Physical + Virtual
Cohort based
Level
Intermediate
Working professionals
Certification
NITA reimbursable
For Kenyan cohorts
Language
English
All materials
About this programme
This course on Exhibition & Trade Fair Management provides participants with practical and strategic skills to plan, organize, and execute successful exhibitions and trade fairs. It covers key aspects such as event conceptualization, logistics coordination, exhibitor and stakeholder management, marketing strategies, and on-site operations. Participants will gain insights into industry best practices, emerging trends, and tools necessary to deliver impactful events that drive business growth, networking opportunities, and brand visibility.
Duration
5 Days
Who Should Attend
- Event planners and coordinators
- Marketing and brand managers
- Business development professionals
- Entrepreneurs and SMEs planning to showcase products
- Trade association and chamber of commerce staff
- Tourism and hospitality professionals
- Government officers involved in trade promotion
What you'll walk away with
- Understand the fundamentals of exhibition and trade fair management
- Develop effective planning and coordination strategies
- Learn marketing and promotion techniques for exhibitions
- Manage exhibitors, sponsors, and stakeholders efficiently
- Evaluate event performance and ensure continuous improvement
What we cover, module by module
Module 1: Introduction to Exhibition & Trade Fair Management
- Overview of exhibitions and trade fairs
- Types and formats of trade events
- Key stakeholders and their roles
- Industry trends and best practices
- Case study / Hands-on exercise: Analyze a successful international trade fair
Module 2: Planning and Designing Exhibitions
- Event concept development and goal setting
- Budgeting and financial planning
- Venue selection and layout design
- Risk management and contingency planning
- Case study / Hands-on exercise: Create a basic exhibition plan
Module 3: Marketing and Promotion Strategies
- Branding and positioning of events
- Digital marketing and social media strategies
- Media relations and publicity
- Attracting exhibitors and visitors
- Case study / Hands-on exercise: Develop a marketing plan for a trade fair
Module 4: Operations and Logistics Management
- Vendor and supplier coordination
- Registration and ticketing systems
- On-site management and coordination
- Health, safety, and security considerations
- Case study / Hands-on exercise: Simulate event-day operations planning
Module 5: Post-Event Evaluation and Improvement
- Measuring event success and KPIs
- Feedback collection and analysis
- Reporting and documentation
- Building long-term relationships with stakeholders
- Case study / Hands-on exercise: Evaluate a completed event and prepare a report
Where the change lands
Organizational Impacts
- Improved capacity to plan and execute successful exhibitions
- Increased brand visibility and market reach
- Enhanced stakeholder and exhibitor satisfaction
- Better return on investment (ROI) from trade events
- Strengthened partnerships and networking opportunities
Individual Impacts
- Enhanced event planning and management skills
- Improved marketing and communication abilities
- Greater confidence in managing large-scale events
- Practical knowledge of exhibition logistics and operations
- Increased career opportunities in event management
Dates and locations
Upcoming intakes
Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.
| City | Starts | Ends | Delivery | Book |
|---|---|---|---|---|
NakuruNext | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kigali | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Accra | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kisumu | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Johannesburg | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Dakar | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
- NakuruNext
20 Jul → 24 Jul·In-Person
Book this intake - Kigali
20 Jul → 24 Jul·In-Person
Book this intake - Accra
20 Jul → 24 Jul·In-Person
Book this intake - Kisumu
27 Jul → 31 Jul·In-Person
Book this intake - Johannesburg
27 Jul → 31 Jul·In-Person
Book this intake - Dakar
27 Jul → 31 Jul·In-Person
Book this intake
Common questions.
Still not sure? Send us a note and a facilitator will get back to you within a business day.
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Course finder
Find the right course for you
Prefer to talk it through? Send us an enquiry and a facilitator will scope a fit within a business day.
For corporate teams
Training 10+ professionals?
We deliver Training on Exhibition & Trade Fair Management in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.