Training on Generative AI for WASH Behavior Change Communication & Messaging
Build practical skills in AI-powered content creation and behavior change communication for effective WASH programmes.
Next intake
20 Jul 2026 · Nakuru
Duration
5 days
Live instruction
Delivery
Physical + Virtual
Cohort based
Level
Intermediate
Working professionals
Certification
NITA reimbursable
For Kenyan cohorts
Language
English
All materials
About this programme
This specialized programme is designed to equip WASH professionals with the knowledge and practical skills to harness Generative Artificial Intelligence (AI) for designing, delivering, and optimizing behavior change communication (BCC) campaigns. The programme explores how Generative AI can support the creation of culturally relevant messaging, multilingual content, community engagement materials, social media campaigns, and targeted communication strategies that promote positive WASH behaviors. Through practical exercises, real-world case studies, and hands-on applications, participants will develop the capacity to use AI responsibly to enhance audience engagement, improve communication effectiveness, and strengthen the impact of WASH programmes.
Duration
5 Days
Who Should Attend
- WASH programme managers and coordinators
- Behavior Change Communication (BCC) specialists
- Social and Community Development Officers
- Communication and Public Relations professionals
- Health promotion and public health officers
- MEAL officers and knowledge management specialists
- NGO and humanitarian practitioners
- Government communication officers
- Digital transformation and innovation teams
What you'll walk away with
By the end of the training, participants will be able to:
- Understand the applications of Generative AI in WASH communication
- Develop audience-centered behavior change communication strategies
- Create high-quality WASH communication content using AI tools
- Design multilingual and inclusive messaging campaigns
- Apply responsible AI principles in public communication
- Measure and optimize the effectiveness of AI-assisted communication campaigns
What we cover, module by module
Module 1: Introduction to Generative AI for WASH Communication
- Fundamentals of Generative AI and Large Language Models (LLMs)
- Role of AI in behavior change communication
- Opportunities and challenges in WASH messaging
- Case Study: AI-powered public awareness campaigns
Module 2: AI Content Creation and Audience Engagement
- Developing targeted communication strategies
- AI-assisted content creation for print, web, and social media
- Creating multilingual and culturally appropriate messages
- Practical: Designing WASH awareness content using AI
Module 3: Prompt Engineering and Campaign Design
- Prompt writing techniques for high-quality outputs
- Creating educational materials, FAQs, and outreach content
- AI for storytelling and community engagement
- Practical: Building a complete WASH communication campaign
Module 4: Measuring Campaign Performance with AI
- AI tools for audience analysis and sentiment monitoring
- Performance metrics and communication analytics
- Optimizing campaigns through data-driven insights
- Case Study: Evaluating digital WASH campaigns
Module 5: Responsible AI, Governance and Implementation
- Ethical AI, misinformation, and content verification
- Data privacy and responsible communication practices
- Integrating AI into organizational communication strategies
- Practical: Developing an AI-enabled WASH communication action plan
Where the change lands
Individual Impact
- Enhanced skills in AI-powered content creation and communication
- Improved capacity to design evidence-based behavior change campaigns
- Increased confidence in using Generative AI for public engagement
Organizational Impact
- More effective WASH awareness and behavior change campaigns
- Improved community engagement and stakeholder communication
- Increased efficiency in content development and campaign delivery
- Stronger digital communication and knowledge-sharing capabilities
Dates and locations
Upcoming intakes
Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.
| City | Starts | Ends | Delivery | Book |
|---|---|---|---|---|
NakuruNext | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kigali | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Accra | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kisumu | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Johannesburg | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Dakar | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
- NakuruNext
20 Jul → 24 Jul·In-Person
Book this intake - Kigali
20 Jul → 24 Jul·In-Person
Book this intake - Accra
20 Jul → 24 Jul·In-Person
Book this intake - Kisumu
27 Jul → 31 Jul·In-Person
Book this intake - Johannesburg
27 Jul → 31 Jul·In-Person
Book this intake - Dakar
27 Jul → 31 Jul·In-Person
Book this intake
Common questions.
Still not sure? Send us a note and a facilitator will get back to you within a business day.
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Course finder
Find the right course for you
Prefer to talk it through? Send us an enquiry and a facilitator will scope a fit within a business day.
For corporate teams
Training 10+ professionals?
We deliver Training on Generative AI for WASH Behavior Change Communication & Messaging in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.