Training on Market-Based Sanitation Approaches
Learn actionable strategies to implement market-based sanitation. Explore sanitation marketing, business models, and private sector WASH solutions to drive sustainable sanitation outcomes.
Next intake
20 Jul 2026 · Nakuru
Duration
5 days
Live instruction
Delivery
Physical + Virtual
Cohort based
Level
Intermediate
Working professionals
Certification
NITA reimbursable
For Kenyan cohorts
Language
English
All materials
About this programme
This focused training equips WASH professionals with the knowledge and practical tools to implement market-based sanitation (MBS) strategies. It explores how the private sector, entrepreneurs, and community actors can sustainably deliver sanitation services through demand creation, business model development, and sanitation marketing. The course emphasizes real-world case studies, practical frameworks, and actionable strategies to scale up sanitation coverage using inclusive and commercially viable approaches.
Duration
5 Days
Who Should Attend
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WASH Program Managers and Officers
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Sanitation Marketing Specialists
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Private Sector WASH Entrepreneurs
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Public Health and Sanitation Professionals
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Government and Local Authority Staff
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NGO and Development Project Implementers
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Social Enterprise and Innovation Leaders
What you'll walk away with
By the end of the course, participants will be able to:
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Understand core principles and drivers of market-based sanitation
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Apply demand creation and sanitation marketing techniques
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Develop sustainable sanitation business models
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Engage and build capacity of local entrepreneurs and service providers
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Leverage financing and policy mechanisms to support private sector-led sanitation
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Evaluate MBS approaches through successful case studies
What we cover, module by module
Module 1: Foundations of Market-Based Sanitation
- Introduction to market-based sanitation principles and approaches
- Evolution of sanitation markets and private sector participation
- Comparing market-driven and subsidy-based sanitation models
- Opportunities and challenges in sanitation entrepreneurship
- Case Study: Successful sanitation marketing initiatives in Africa and Asia
- Practical: Analyze sanitation market gaps and opportunities in a target community
Module 2: Sanitation Demand Creation and Consumer Engagement
- Understanding sanitation consumer behavior and purchasing decisions
- Behavior change communication and sanitation marketing strategies
- Community mobilization and demand generation techniques
- Branding and promotion of sanitation products and services
- Case Study: Community-led sanitation demand campaigns in rural settlements
- Practical: Develop a sanitation demand creation and communication plan
Module 3: Sustainable Sanitation Business Models and Value Chains
- Mapping sanitation value chains and business opportunities
- Developing inclusive and pro-poor sanitation business models
- Pricing strategies, financing mechanisms, and cost recovery approaches
- Strengthening sanitation supply chains and distribution systems
- Case Study: Small-scale sanitation enterprises and fecal sludge businesses
- Practical: Create a sanitation business model canvas for a selected market
Module 4: Private Sector Engagement and Enabling Environments
- Policies and regulatory frameworks supporting sanitation markets
- Public-private partnerships in sanitation service delivery
- Capacity building for local sanitation entrepreneurs and SMEs
- Strengthening market systems for sustainable WASH services
- Case Study: Private sector-led sanitation service delivery partnerships
- Practical: Conduct a stakeholder and supply chain analysis for sanitation markets
Module 5: Monitoring, Scaling, and Strategic Market Expansion
- Monitoring and evaluating market-based sanitation programs
- Market assessment tools and performance indicators
- Scaling sanitation businesses through partnerships and blended finance
- Risk analysis and sustainability planning for sanitation markets
- Case Study: Scaling market-based sanitation programs in low-income communities
- Final Project: Develop a market-based sanitation strategy and implementation plan for a selected region
Where the change lands
Organizational Impact
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Enhances sustainability and scalability of sanitation programs through market-driven approaches.
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Improves resource allocation by investing in economically viable, locally supported solutions.
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Strengthens organizational credibility in sustainable development.
Personal Impact
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Builds in-demand skills for careers in development and public sectors.
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Supports progression to senior program design, leadership, or advisory roles.
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Empowers participants to lead innovative, sustainable sanitation initiatives.
Dates and locations
Upcoming intakes
Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.
| City | Starts | Ends | Delivery | Book |
|---|---|---|---|---|
NakuruNext | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kigali | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Accra | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kisumu | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Johannesburg | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Dakar | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
- NakuruNext
20 Jul → 24 Jul·In-Person
Book this intake - Kigali
20 Jul → 24 Jul·In-Person
Book this intake - Accra
20 Jul → 24 Jul·In-Person
Book this intake - Kisumu
27 Jul → 31 Jul·In-Person
Book this intake - Johannesburg
27 Jul → 31 Jul·In-Person
Book this intake - Dakar
27 Jul → 31 Jul·In-Person
Book this intake
Common questions.
Still not sure? Send us a note and a facilitator will get back to you within a business day.
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Course finder
Find the right course for you
Prefer to talk it through? Send us an enquiry and a facilitator will scope a fit within a business day.
For corporate teams
Training 10+ professionals?
We deliver Training on Market-Based Sanitation Approaches in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.