Training on Search Engine Optimization Fundamentals
Learn essential SEO techniques to optimize content, boost organic traffic, and support digital marketing success.
Duration
5 days
Live instruction
Delivery
Physical + Virtual
Cohort based
Level
Foundation
Working professionals
Certification
NITA reimbursable
For Kenyan cohorts
Language
English
All materials
About this programme
This highly practical course provides participants with foundational knowledge and skills in Search Engine Optimization (SEO). The course equips learners to improve website visibility, increase organic traffic, and implement basic SEO techniques aligned with digital marketing best practices. Through hands-on exercises and industry-focused case studies, participants will understand how to optimize content, apply on-page and technical SEO, analyze performance, and support brand visibility in competitive online spaces.
Duration
5 Days
Who Should Attend
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Marketing professionals, digital coordinators, and communications staff
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Business owners and entrepreneurs
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Content creators, copywriters, and social media managers
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Individuals interested in digital marketing and website optimization
What you'll walk away with
By the end of the course, participants will be able to:
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Understand the core concepts and importance of SEO
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Apply on-page and off-page optimization techniques
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Use SEO tools to conduct keyword research and performance analysis
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Improve website rankings and user experience
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Integrate SEO into broader digital marketing strategies
What we cover, module by module
Module 1: Introduction to SEO and Digital Visibility
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Understanding search engines and how they work
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Key SEO terminology and relevance in digital marketing
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Types of SEO (on-page, off-page, technical)
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Case Study:How SEO transformed the visibility of a small business
Module 2: Keyword Research and Content Optimization
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Identifying high-value keywords and search intent
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Optimizing titles, meta descriptions, and content structure
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Writing SEO-friendly web copy
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Practical Exercise: Conduct keyword research using free tools
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Case Study:Impact of keyword optimization on website performance
Module 3: On-Page & Technical SEO
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URL structure, internal linking, image optimization
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Website speed, mobile responsiveness, and user experience
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Introduction to XML Sitemaps and robots.txt
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Case Study: Technical audit of a corporate website
Module 4: Off-Page SEO & Link Building
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Role of backlinks and domain authority
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Ethical link-building strategies
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Leveraging social media and digital PR to boost SEO
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Case Study: Improving SEO rankings through strategic partnerships
Module 5: SEO Analysis, Reporting & Strategic Integration
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Using Google Analytics and Search Console
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Measuring SEO performance (CTR, impressions, ranking)
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Integrating SEO into brand and marketing strategy
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Final Action Plan: Setting up an SEO improvement roadmap
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Case Study:SEO performance reporting for corporate decision-making
Where the change lands
Personal Impact
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Enhances digital marketing and analytical skills
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Improves ability to plan, optimize, and manage online presence
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Increases professional value in marketing and communications roles
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Builds confidence in working with SEO tools and reporting systems
Organizational Impact
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Supports higher online visibility and improved lead generation
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Enhances brand positioning through optimized website performance
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Improves digital marketing ROI by focusing on organic traffic
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Enables more data-driven decision-making using SEO metrics
Common questions.
Still not sure? Send us a note and a facilitator will get back to you within a business day.
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Course finder
Find the right course for you
Prefer to talk it through? Send us an enquiry and a facilitator will scope a fit within a business day.
For corporate teams
Training 10+ professionals?
We deliver Training on Search Engine Optimization Fundamentals in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.