Training on Tourism & Hospitality Marketing Strategies
Master tourism and hospitality marketing strategies to boost brand visibility, attract customers, and drive growth through digital and traditional channels.
Next intake
20 Jul 2026 · Nakuru
Duration
5 days
Live instruction
Delivery
Physical + Virtual
Cohort based
Level
Intermediate
Working professionals
Certification
NITA reimbursable
For Kenyan cohorts
Language
English
All materials
About this programme
This course provides a comprehensive understanding of modern marketing strategies tailored specifically for the tourism and hospitality industry. It equips participants with the knowledge and tools to attract, engage, and retain customers in a highly competitive and experience-driven market. The program covers both traditional and digital marketing approaches, including branding, customer experience, and online engagement. Through practical insights and real-world applications, participants will learn how to design effective marketing campaigns, leverage digital platforms, and create compelling value propositions that drive growth and enhance brand visibility.
Duration
5 Days
Who Should Attend
- Marketing professionals in tourism and hospitality
- Hotel, resort, and travel agency managers
- Entrepreneurs in tourism and hospitality businesses
- Sales and business development teams
- Individuals seeking to build a career in hospitality marketin
What you'll walk away with
- Understand key marketing principles in tourism and hospitality
- Develop effective branding and positioning strategies
- Learn digital marketing tools and techniques
- Analyze customer behavior and market trends
- Create and implement impactful marketing campaigns
What we cover, module by module
Module 1: Introduction to Tourism & Hospitality Marketing
- Overview of the tourism and hospitality market landscape
- Key marketing concepts and terminology
- Understanding target markets and segmentation
- Customer journey mapping in hospitality
- Case Study/Exercise: Analyze a hospitality brand’s marketing strategy and identify strengths and gaps
Module 2: Branding and Positioning Strategies
- Building a strong tourism or hospitality brand
- Unique selling propositions (USP) in competitive markets
- Brand storytelling and emotional engagement
- Positioning strategies for different market segments
- Case Study/Exercise: Develop a brand positioning statement for a hospitality business
Module 3: Digital Marketing in Hospitality
- Social media marketing strategies
- Search engine optimization (SEO) and online visibility
- Email marketing and customer engagement
- Online travel agencies (OTAs) and review platforms
- Case Study/Exercise: Create a digital marketing campaign plan for a hotel or travel service
Module 4: Customer Experience and Relationship Marketing
- Importance of customer experience in tourism
- Personalization and customer engagement strategies
- Managing online reviews and reputation
- Building customer loyalty programs
- Case Study/Exercise: Design a customer experience improvement plan
Module 5: Marketing Analytics and Campaign Management
- Measuring marketing performance and ROI
- Key performance indicators (KPIs) in hospitality marketing
- Budgeting and resource allocation
- Continuous improvement through data insights
- Case Study/Exercise: Analyze campaign data and recommend improvements
Where the change lands
Organizational Impacts
- Increased brand visibility and market reach
- Improved customer acquisition and retention
- More effective and targeted marketing campaigns
- Higher revenue through strategic promotions
- Strengthened competitive positioning in the market
Individual Impacts
- Enhanced marketing and strategic thinking skills
- Improved understanding of customer behavior
- Ability to design and execute marketing campaigns
- Greater confidence in using digital marketing tools
- Increased career opportunities in tourism and hospitality
Dates and locations
Upcoming intakes
Every intake is limited to a small cohort. Booking closes when a date fills or three weeks before the start, whichever comes first.
| City | Starts | Ends | Delivery | Book |
|---|---|---|---|---|
NakuruNext | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kigali | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Accra | 20 Jul 2026 | 24 Jul 2026 | In-Person | Book |
Kisumu | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Johannesburg | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
Dakar | 27 Jul 2026 | 31 Jul 2026 | In-Person | Book |
- NakuruNext
20 Jul → 24 Jul·In-Person
Book this intake - Kigali
20 Jul → 24 Jul·In-Person
Book this intake - Accra
20 Jul → 24 Jul·In-Person
Book this intake - Kisumu
27 Jul → 31 Jul·In-Person
Book this intake - Johannesburg
27 Jul → 31 Jul·In-Person
Book this intake - Dakar
27 Jul → 31 Jul·In-Person
Book this intake
Common questions.
Still not sure? Send us a note and a facilitator will get back to you within a business day.
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Course finder
Find the right course for you
Prefer to talk it through? Send us an enquiry and a facilitator will scope a fit within a business day.
For corporate teams
Training 10+ professionals?
We deliver Training on Tourism & Hospitality Marketing Strategies in-house at your offices, at a venue we arrange, or fully virtual. Customise the curriculum against your KPIs, and get a bespoke price for the cohort size you need.